Your business challenge
Today’s sales leaders face a wave of external factors impacting their effectiveness in the market, including economic instability, harder-to-engage buyers and aggressive competition. They also face internal challenges, including low adoption of sales technology and poor customer data utilization.
These and similar trends have an effect across four key levers: growth, productivity, customer and employee experience, and risk. Questions being raised across the sales agenda include:
- How can I better deliver insights to my sales teams to drive growth in their accounts?
- How can I start to leverage generative AI (GenAI) capabilities in my go-to-market activities?
- Where lie the largest opportunities in my customer base?
- How can I create a hyper-personalized experience for my customers?
- How can I enable sales leaders to better influence pricing and solutioning decisions?
- How can I reduce the time sales teams spend on non-revenue generating activities?
- How do I make the most out of my investment in customer resource management (CRM)?