Photographic portrait of Laura Higgins
Understanding the full breadth of how to be customer-centric is key to supporting EY clients to generate long-term value and achieve customer-centric growth strategies.

Laura Higgins

EY-Parthenon Partner, Strategy, Ernst & Young LLP; EY EMEIA Customer and Growth Strategy Leader

Supports clients in unlocking value in their organization and delivering on sustainable growth ambitions. Passionate about diversity and women in business. Enjoys paddle boarding with wife and kids.

Laura runs EY Customer and Growth strategy services in the UK, and her team supports EY clients to provide and execute sustainable growth strategies. This includes pricing and profitability optimization, commercial strategy, marketing effectiveness, brand strategy, customer insights, and innovative growth. She has spent most of her career in consulting, has worked across sectors and has extensive experience delivering fast-paced large global programs.

With over 15 years of industry and consulting experience in commercial growth strategy, pricing and margin optimization, cost-to-serve reduction, and sales effectiveness, Laura helps global clients increase profitable growth. This is particularly relevant now as traditional sector lines are blurring, there is growing inflationary pressure, and the macro-economic environment continues to be highly volatile.

How Laura is building a better working world

“Throughout my career, I have focused on driving diversity and equality in the corporate world. Shifting from being a target, diversity should be a mindset. Bringing together individuals with as much varied experience as possible, ensuring each team not only has a breadth of skills and core competencies but also perspective, experience and background. This will result in a richness of content that will really support each of our own thinking to be as ground-breaking as possible — making us stronger together and more able to challenge and support EY clients.”

Contact Laura