Alejandro Ramirez is driven by a clear and compelling vision: to harness the magic of cinema to elevate culture and strengthen human connection. That purpose sits at the heart of Cinépolis and fuels its mission to make moviegoing accessible for everyone, especially people in underserved communities.
Under his leadership, Cinépolis has expanded fivefold in screens and become the world’s largest exhibitor by attendance. His commitment to democratizing cinema has inspired initiatives like MiCine, which brings high quality theaters to small towns and reshapes the cultural landscape. Alejandro’s entrepreneurial instincts, paired with deep industry expertise, have positioned Cinépolis as a global leader operating in 18 countries and generating thousands of jobs.
His leadership was tested during the COVID-19 pandemic, when more than 6,000 screens closed overnight and revenues fell to zero. Alejandro prioritized employees and long-term relationships, enabling the company to retain most of its workforce and recover quickly once theaters reopened.
Innovation continues to guide his approach. Cinépolis leverages advanced technologies, from AI-driven scheduling to a loyalty program with over 6 million members, to elevate the customer experience. With a strong focus on talent, diversity, sustainability and community impact, Alejandro is shaping the future of cinema while enriching lives for generations to come.