Business Team Investment Entrepreneur Trading discussing and analysis graph stock market trading,stock chart concept

Navigating growth: strategies for success in the Asia-Pacific ETF market

The Asia-Pacific exchange-traded funds (ETF) market represents a substantial and rapidly growing segment within the global ETF landscape. As of June 2025, the region boasted US$1.99 trillion in assets under management (AUM)1, accounting for 11.86% of the worldwide ETF market. Over the past decade, the Asia-Pacific ETF market has demonstrated a remarkable average compound annual growth rate (CAGR) of 27.9%1, significantly outpacing the global average.

Japan stands as the largest ETF market in the Asia-Pacific region, while India has exhibited the highest growth rate. Equity ETFs are the dominant product type across most Asia-Pacific markets, with Taiwan being a notable exception, as most of its ETF assets are concentrated in fixed income. The Asia-Pacific ETF market is expected to maintain its robust growth trajectory, driven by increasing investor interest and the expansion of actively managed ETFs.

Market

Approximate AUM (Q1 2025)2

Approximate CAGR (Past five years)

Key characteristics

Product innovation

Japan

US$578.8 billion

8.9%

Historically largest, more moderate recent growth, expected increase in retail participation

Thematic ETFs, ESG ETFs

Chinese mainland

US$519.9 billion

28.2%

Fast growth, projected to be the largest in 2025, high liquidity

Traditional broad market ETFs

Taiwan

US$198.5 billion

27.5%

One of the fastest-growing, strong retail investor participation

Actively managed ETF
(Active ETF)

Australia

US$150.1 billion

21.5%

Mature and growing market

Thematic ETFs, ESG ETFs

South Korea

US$127.8 billion

23.2%

Thriving active ETF market

Options-based income ETFs

India

US$98.2 billion

40.4%

Highest growth rate in the past five years

Hong Kong

US$51.7 billion

7.5%

Resilient market with a diverse range of ETF products

L&I ETF products on regional indices like HSI/Nikkei, virtual asset ETFs

APAC (Total)

US$1.74 trillion

18%

The substantial growth in the Asia-Pacific ETF market presents significant opportunities for new entrants. To capitalize on this potential, new entrants must build resilient operations and robust infrastructure to align with market momentum. Successfully navigating the complexities of the Asia Pacific market, with its varying regulatory environments and investor preferences, demands a strategic and technologically advanced approach to ensure operational efficiency, regulatory compliance, and ultimately, market competitiveness.

This piece recommends a framework outlining the essential components to consider when entering the diverse and dynamic Asia-Pacific ETF landscape. It highlights the key trends driving market growth, regulatory considerations that must be addressed and insights on operations and technology that can support a new issuer's entry into the region.

Download our latest publication on Asia-Pacific ETF market