Technology sits at the heart of the media and entertainment industry, powering the creativity, immersion and personalised experiences that audiences expect.

Martyn I. Whistler

Director, Media and Entertainment, Ernst & Young LLP

Media and entertainment strategist. Storyteller. Lifelong learner. Working at the intersection of technology, markets and consumer culture.

Martyn manages relationships with major media brands leading client engagement across the media and entertainment sector. He advises clients on relevant industry trends and the strategic implications of technology‑driven change, collaborating with established firms and start‑ups to help protect, grow and transform their businesses.

With more than 14 years at the EY organization, Martyn has supported leading media and entertainment companies across front, middle and back‑office transformation, including customer engagement, digital business models, sustainability, risk and cyber.

Earlier in his career, Martyn spent over 11 years at a global management consultancy where he defined strategic priorities, built professional capabilities, provided significant profitability improvements and contributed to major client engagements across media, telecommunications and sport.

He has also worked with accelerators and early‑stage innovators in areas such as artificial intelligence and blockchain, with a focus on customer experience and business growth.

How Martyn is shaping the future with confidence

In a fast‑changing media and entertainment landscape, Martyn helps clients reimagine how they grow with clarity, purpose and confidence. He works alongside leadership teams to make sense of complex market, consumer and technology shifts, translating insight into practical actions that strengthen performance today while building capabilities for the future.

He brings a structured and analytical approach to problem‑solving, grounded in business and market research. By understanding the issues before implementing solutions, he helps clients make informed decisions and move forward with confidence.

Martyn also plays an active role in shaping the conversation across the sector, developing thought leadership on emerging trends, supporting client teams across the firm and sharing insight through presentations, panels and industry forums.

For Martyn, progress is measured by the impact created with clients, helping them grow sustainably and keep pace with evolving consumer expectations.

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