EY advises Agillic on cap raise and share sale to Viking Venture

Leading Nordic software investor, Viking Venture, has acquired 20.48% of the shares and injected DKK ~22.5m in new share capital into Agillic, a Nasdaq First North listed omnichannel marketing automation company. The transaction is intended to support Agillic in implementing the company’s growth strategy. Post transaction, Viking Venture will take over two board seats, including the Chairman position.

Based in Copenhagen, Denmark, Agillic has specialized in empowering brands to work with data-driven insights and content to create, automate and send pesonalised communication to millions, creating the most impactful, meaningful, and profitable customer experiences. Agillic has established a strong Nordic foothold and proven itself internationally with ambitious D2C brands from many industries, including Energy, Retail, Finance, Entertainment, NGOs and more. Since 2018, Agillic has been trading on the Nasdaq First North, and has especially in recent years shown strong results of profitable and high growth, led by CEO, Emre Gürsoy.

As a specialized Nordic-focused software investor in fast-growing scale-ups, Viking Venture is the perfect partner to support Agillic’s continued growth. Viking brings vast expertise in both organic and inorganic growth, and always takes a very active and hands-on role in their portfolio companies. Agillic will be Viking’s 5th investment in Denmark.

Emre Gürsoy, CEO of Agillic, said: “We are extremely proud that Viking Venture have decided to invest in Agillic based on our financial performance, best of breed technology, strong positioning, and future international growth potential. Viking Venture are well-known as Software-as-a-Service (SaaS) experts in the Nordics with extensive experience in driving both organic and acquisitive international growth in tech companies. We are looking forward to continuing our international growth strategy and are excited to have Viking Venture as investor and strategic partner – operationally and at Board of Directors level. We are ready to become part of Viking Venture’s community of more than 15 specialised tech companies.

Joar Welde, Partner in Viking Venture, said: We intend to be a long-term investor and we want to support Agillic in implementing the company’s growth strategy. We have been aware of Agillic for many years and are impressed by the results they have achieved. Companies are becoming increasingly data rich at the same time as consumers expect more personalised communication. To beat the competition, companies need to differentiate. Agillic’s marketing automation platform allows its customers to do exactly that by enabling them to utilise the vast amounts of data they possess to increase engagement with existing customers. Agillic has the potential to continue its impressive growth and establish itself as the market leader in the Nordics – as a first step.

The sales process was led by EY Corporate Finance, tasked with finding the right partner for the company in a swift and efficient process.

Read more in press release from Agillic

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