What happened
The US has introduced and revised tariffs on an estimated $750 billion in imported industrial goods as of August, although those implemented under the International Emergency Economic Powers Act (IEEPA)14 are under review by the US Supreme Court.
In September, China introduced a new definition of “domestic product” for government procurement15, a market estimated by government sources at more than US$436 billion. The new guidelines include manufacturing location and cost specifications that give a 20% price advantage to products made in China.
In recent months, the European Commission has increased its investigations of potential violations of anti-dumping measures16, particularly for steel products from China and Turkey.
What’s next
Geopolitical developments will continue to influence demand, supply chains and investment strategies for industrial products firms amid a growing trend of state interventionism.
More governments may follow China, Canada17, Australia18 and others in introducing greater preference for domestic industrial products in government procurement.
There will likely be continued volatility in tariff rates and export controls for various industrial products and the inputs upon which manufacturers rely (such as semiconductors).
Some governments, likely led by the EU, will explore more local content requirements and other non-tariff barriers to put conditions on or restrict foreign investments and reduce imports in strategic sectors. These actions will in many cases be a response to the perception that China’s industrial subsidies have led to overcapacity that is being exported.
Business impact
Trade and industrial policies designed to onshore production have led Chinese, US and European industrial manufacturers to place more of their operations within the same countries as customers. The September edition of the EY-Parthenon CEO Outlook found that 42% of industrial products companies are already implementing localization strategies. These moves reflect a long-term shift away from the prioritization of cost efficiency in global supply chains and manufacturing footprints. Increased costs are now seen as unavoidable in managing geopolitical risk.
Industrial manufacturers should conduct scenario planning that takes into account long-term growth projections in local markets, the resilience of ROI for major capital commitments (especially when building new facilities), and the impacts of potential future policy changes — based on a careful analysis of the long-term trends without overreacting to short-term noise. Executives should explore how technologies such as AI and digital twins could support scenario planning efforts and build agility.
Government support for sectors that are customers of industrial products firms may also provide opportunities. For instance, the need to address water scarcity is emerging as a major growth driver, with demand for water treatment and management technologies accelerating. Localization can also support stronger relationships with local governments and customer communities, especially when investments foster local economic and job growth.
For more information, contact Jerry Gootee, Julie Buresh.