The Board Imperative

Safeguarding trust in AI

Featured The Board Imperative: How can trusted AI unlock long-term value?

Transformation Realized™

Helping you realize your transformation through the power of people, technology and innovation.

Explore

Reframe your future

Discover the technology insights and solutions to help you reveal and realize unseen opportunities.

Discover

Resilient enterprise: Leading through uncertainty and complexity: Business Disruption
Employee health and wellbeing
Talent and workforce
Customer and brand
Financial and investor
Risk
Government and public
policy
Technology and infosec
Insurance and legal disputes
Supply chain and global
trade

COVID-19 Enterprise Resilience Framework

Resilient enterprise

Our framework identifies nine areas businesses can address to build a structured and comprehensive approach to crisis management and business resilience.

Navigate the nine dimensions of our framework, or find out more about our Enterprise Resilience Tool.

Read More

Employee health and wellbeing

What matters most:

  • Promoting employee safety and wellbeing
  • Public health information
  • Support for impacted employees
Explore

Talent and workforce

What matters most:

  • Employee relations
  • Talent initiatives
  • Business traveller
Explore

Customer and brand

What matters most:

  • Safety-based customer experience
  • Direct to consumer and e-retail
  • Packaging and delivery innovation
Explore

Financial and investor

What matters most:

  • Liquidity, cash flow, credit and capital
  • Regulatory/disclosures
  • Investor trust
  • Tax strategies and tax accounting
Explore

Risk

What matters most:

  • Enterprise risk planning
  • Risk identification
  • Scenario planning
  • Continuity and recovery
  • Response and monitoring
Explore

Government and public policy

What matters most:

  • Geopolitical risks
  • Country risks
  • Regulatory changes
  • Leadership and public policy engagement
  • Sustainability
Explore

Technology and infosec

What matters most:

  • Infrastructure framework
  • Cyber resilience
  • Digital customer channels
Explore

Insurance and legal disputes

What matters most:

  • Business interruption
  • Supply chain claims
  • Legal and contract disputes
  • Event cancellation
Explore

Supply chain and global trade

What matters most:

  • Supply chain resilience
  • Third-party service providers
  • Sustainability
Explore

Employee health and wellbeing

What matters most:

  • Promoting employee safety and wellbeing
  • Public health information
  • Support for impacted employees
Explore

Talent and workforce

What matters most:

  • Employee relations
  • Talent initiatives
  • Business traveller
Explore

Customer and brand

What matters most:

  • Safety-based customer experience
  • Direct to consumer and e-retail
  • Packaging and delivery innovation
Explore

Financial and investor

What matters most:

  • Liquidity, cash flow, credit and capital
  • Regulatory/disclosures
  • Investor trust
  • Tax strategies and tax accounting
Explore

Risk

What matters most:

  • Enterprise risk planning
  • Risk identification
  • Scenario planning
  • Continuity and recovery
  • Response and monitoring
Explore

Government and public policy

What matters most:

  • Geopolitical risks
  • Country risks
  • Regulatory changes
  • Leadership and public policy engagement
  • Sustainability
Explore

Technology and infosec

What matters most:

  • Infrastructure framework
  • Cyber resilience
  • Digital customer channels
Explore

Insurance and legal disputes

What matters most:

  • Business interruption
  • Supply chain claims
  • Legal and contract disputes
  • Event cancellation
Explore

Supply chain and global trade

What matters most:

  • Supply chain resilience
  • Third-party service providers
  • Sustainability
Explore
The better the question. The better the answer. The better the world works.

How blockchain helped a gaming platform become a game changer

Microsoft Xbox and EY implemented a transparent blockchain network so game publishers, creators and asset owners can focus on the future.

The better the question. The better the answer. The better the world works.

How can blockchain transform a gaming platform into a game changer?

A blockchain solution gives Microsoft Xbox an infrastructure that helps them manage and provide a better partner experience.

The $120b video game industry employs some of the brightest creative and technological minds. While this marriage of creativity and technology was bringing enjoyment to the masses, Microsoft Xbox’s royalty process meant that game publishers faced some unique challenges due to legacy technologies limitations.

Global gaming industry

$120b

of forecasted revenue, serving over 2.7 billion consumers worldwide.

The gaming industry serves over 2.7 billion consumers worldwide. This is enabled through partnerships between gaming platforms such as Xbox and thousands of publishers, developers, authors, designers, production houses and distributors. These relationships are all key in maintaining a high-quality product and attracting the best talent and creators to the platform.

Microsoft Xbox’s legacy system for securing and managing royalty processing was cumbersome, taking 45 days to access validated financial information about royalties earned.  Along with paperwork, this was not giving the best experience to many game publishers, especially the ones with small businesses and limited resources.

EY and Microsoft wanted to help the gaming industry play fair, so the team asked themselves: could blockchain be a game-changer for the gaming industry?

Reframe your future xbox gaming grid static no zoom article
The better the question. The better the answer. The better the world works.

A blockchain solution that integrates with publishers and creators

Together, EY and Microsoft Xbox are implementing smart digital solutions to help game publishers and creators do their best work.

Microsoft Xbox and EY worked together as one team to help deliver a transformation. Microsoft and EY teams’ joint capabilities and suite of digital solutions became a game-changer, helping Microsoft Xbox reduce the manual effort and the operational hours associated with processing royalties for publishers through automation of the royalties processing, starting to transition off the legacy system. 

Smart contracts encode game creators’ IP rights

The first step in refreshing Microsoft’s legacy systems was to onboard royalty contracts onto blockchain in the form of digital contracts. The legal terms were then encoded in the blockchain network in the form of smart contracts. By opting in, industry participants can review and validate that onboarded digital contracts are the same as the royalty contracts in a confidential manner.

An automated solution that brings down operational costs

Building on the foundation of contractual transparency, the team focused on providing improved transparency to the game publisher for the royalty processing — a major pain point for Microsoft Xbox. The existing system of processing and distributing royalties was plagued by loads of reviews and tedious manual processes.  Automation of the system sped up the process, reduced the effort and provided more transparency to participants, while at the same time maintaining a high degree of privacy and confidentiality between Microsoft and the game publisher.  A user-centric interface adds a simple, well-designed interaction layer to the royalty distribution system for game developers.

Near real-time purchase records show game creators what they have earned

While smart contracts were used to accurately and transparently process the royalties for Microsoft Xbox’s partners, the next step was to securely and transparently share the information with them in near real-time, cutting access to royalties from 45 days to 4 minutes.

Providing near real-time access to data greatly improves the process’s effectiveness, and insights that lead to a more enriching experience for the partners,” Tim Stuart, Xbox Chief Financial Officer at Microsoft.

As consumers purchase Xbox games, other merchandise and digital content, the smart contracts apply the encoded contractual logic and instantly calculate the royalty. This information, when ready, is then sent to each participant who has a node, creating an immutable record of transactions and royalty obligations in a secure and confidential manner. Not only does this provide creators peace of mind, it allows them to record financial transactions daily, it can also vastly improve their forecasting and reporting capabilities.

Providing near real-time access to data greatly improves the process’s effectiveness, and insights that lead to a more enriching experience for the partners.
Tim Stuart
Xbox Chief Financial Officer at Microsoft.
Student using digital tablet vr classoom
The better the question. The better the answer. The better the world works.

A transparent blockchain ecosystem that empowers creators

Microsoft Xbox’s new blockchain network is better for business and better for game creators.

The technology solutions implemented in this project — including instant transactional details — led to profound benefits for Microsoft Xbox and its partners. It seamlessly connected these parties and enhanced their experience.

The blockchain solution integrates closely with game creators to give Microsoft Xbox an infrastructure that helps them manage and reward game publishers and creators. Creators now have more trust in the process and can focus on creating new games.

“By implementing a blockchain-based network and streamlined royalty processing, game publishers and Xbox benefit from a more trusted, transparent and connected system from contract creation through to royalty settlements,” Luke Fewel, General Manager, Global Finance Operations at Microsoft. The new solution enables a 99% improvement in processing time and is fully integrated with ERP for automated invoicing and recording accounting entries. It enables near-100% real-time royalty statements for game publishers, 40% plus operational effort reduction and eliminates reconciliation needs.

This technology will help transform the future of entertainment.

By implementing a blockchain-based network and streamlined royalty processing, game publishers and Xbox benefit from a more trusted, transparent and connected system from contract creation through to royalty settlements.
Luke Fewel
General Manager, Global Finance Operations at Microsoft.

Transformation Realized

Transforming businesses through the power of people, technology and innovation.

Discover more

Contact us

Like what you’ve seen? Get in touch to learn more.

Girl lighted colorful code

Tax Messenger

Learn about latest updates in tax, law and labor legislation.Learn more

Entrepreneur of the year Azerbaijan

Learn more in English
Learn more in Azerbaijani

Build enterprise resilience

Get the insights to help you adapt to disruptive forces, plan for business continuity and become a resilient enterprise - for now, next and beyond.

Explore

Reframe your future

Now is the time for change. Discover how our future-back approach to transformation can help you reveal and realize unseen opportunities.

Discover

Transformation Realized™

Helping you realize your transformation through the power of people, technology and innovation.

Explore

Reframe your future

Discover the technology insights and solutions to help you reveal and realize unseen opportunities.

Discover

    Featured press releases

    EY Azerbaijan Announces the Winner of the ‘EY Entrepreneur Of The Year™’ Competition

    EY honors the most innovative and perseverant entrepreneurs in the country.

    9 Apr 2021 Baku AZ EY Azerbaijan

    EY Azerbaijan extended the deadline for submission of applications for the ‘EY Entrepreneur Of The Year’ contest

    ‘EY Entrepreneur Of The Year™’ Azerbaijan Program 2020-2021 is seeking nominations from successful small and medium sized companies and entrepreneurs.

    20 Nov 2020 Baku AZ

    EY Azerbaijan Announces the Winner of the first ever EY Entrepreneur of The Year™ Competition

    EY honors the most innovative and perseverant entrepreneurs in the country.

    27 Apr 2020

    Chicago Booth organized a master-class in Baku with the support of EY Azerbaijan

    The University of Chicago Booth School of Business, in partnership with EY Azerbaijan, has held a masterclass “Lessons from the Global Financial Crisis”.

    4 Feb 2020

    EY Azerbaijan officially announces start of EY Entrepreneur Of The Year™ 2019-2020 competition

    Founded by EY, the EY Entrepreneur Of The Year™ program is the world’s most prestigious business awards program for entrepreneurs.

    26 Nov 2019

    Doing business in Azerbaijan

    Learn more

    Getty-180816590

    Climate Change and Sustainability Services

    Our multidisciplinary team can help companies understand the risks and opportunities arising from climate change and sustainability issues.

    Young businesswoman working on a digital tablet

    Working at EY

    At EY each of us strives for better in everything we do. It's how we approach our work with each other and with our clients.

     

    Read more

    Our locations

    Discover more

    Search EY