How organizations can create long-term value through partnerships

In the EY Nordic Fit for Future podcast, Jessica Schmidt speaks with Kate Vitasek and Fredrik Nikolaev about outcome-based partnerships.

Markets shift, business priorities evolve and expectations continue to change. Yet many commercial relationships are still built around models designed for stability. As organizations look for ways to remain resilient, they are rethinking how they work with suppliers, providers and strategic collaborators.

In this episode of the EY Nordic Fit for Future podcast, Jessica Schmidt is joined by Kate Vitasek, Lead researcher of Vested, and Fredrik Nikolaev, Senior Manager and EY Global Vested Leader, to discuss how organizations can move beyond traditional contracting approaches and create relationships focused on shared outcomes.

The conversation explores the principles behind the Vested model, why aligned incentives matter and how collaboration can help organizations respond to changing business needs. Drawing on examples from multiple industries, the guests discuss how outcome-based partnerships can support long-term value creation, innovation and adaptability.

Key takeaways include:

• Explore the principles of outcome-based partnerships.
• Learn how aligned incentives can support collaboration and shared value creation.
• Consider the role of trust and governance in long-term business relationships.
• Reflect on how organizations can build partnerships designed to evolve over time.