Emma Rowland

Partner, Technology Consulting - AI and Data, EY Denmark

Technology enthusiast; AI, data and transformation advocate; focused on innovation, growth and creating long-term business value.

Emma Rowland is a Partner at EY Denmark, specializing in AI, data and digital transformation. With 25 years of experience, she advises boards, C-suite executives and senior leadership teams on how to use technology to drive growth, innovation and measurable business value.

Emma has led complex transformation programs across industries, helping organizations modernize operations, strengthen data-driven decision-making and realize the potential of emerging technologies. Her experience spans strategy, operating model transformation, technology modernization and large-scale business change.

She holds a degree in Information Technology and has spent her career helping organizations bridge business strategy and technology execution to achieve sustainable outcomes.

How Emma is shaping the future with confidence

Over the past two decades, Emma has led and advised on some of the most significant digital, data, and technology transformation initiatives across industries. She has helped organizations modernize core business capabilities, establish data-driven decision-making cultures, and harness emerging technologies to improve performance, resilience and growth.

Known for her ability to align stakeholders around a common vision, Emma translates complex challenges into actionable strategies and sustainable transformation roadmaps. She works at the intersection of business strategy, technology innovation, and organizational change, helping ensure that transformation delivers lasting impact rather than short-term results.

As a leader in AI, data and digital transformation, Emma helps organizations navigate the opportunities and challenges presented by rapidly evolving technologies while maintaining a focus on trust, governance and long-term value creation. Her work reflects the EY purpose of building a better working world by helping clients create sustainable competitive advantage in a digital future.

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