Responsible AI is foundational when introducing generative AI in financial services. Transparency, traceability and ethical use are critical to protect both enterprises and customers.

Søren M. Plaugmann

Partner, Nordic Technology Consulting Leader – Financial Services

Experienced advisor within technology-driven transformation of the financial sector. Passionate about leveraging data and artificial intelligence to drive responsible innovation and measurable business outcomes.

Søren leads EY’s Nordic Technology Consulting for Financial Services, with responsibility for a cross-Nordic team supporting banks and insurers in aligning business strategy with technology execution.

He has deep insight into the regulatory requirements, industry dynamics and technology capabilities that are shaping the future of financial services. His areas of focus include data and analytics strategy, responsible AI, core platform modernization and efficiency through intelligent automation.

With an early career in software development and subsequent leadership roles in the financial sector, Søren has for many years served as a trusted advisor to executives in major Nordic financial institutions.

How Søren is shaping the future with confidence

"As leader of Nordic Technology Consulting, I help our clients accelerate digital transformation through data and AI in a way that is responsible, secure and firmly rooted in business value."

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