How to optimize e-commerce channels for market and sales success

Join this webcast to understand how we can help companies to decide which and what ecommerce channels are the right ones.

Topics discussed in this webinar:

• The ecommerce channels have added to the complexity and speed of consumer, customer demands & trends and product complexity. In addition, consumer want the product, service and experience ‘now’; for the latter, ecommerce channels play an important role
• Companies have the choice of numerous different types of ecommerce channels; a key question lies, which are the right ones for each company and product? In addition, the company needs to look at the physical and digirtal RTM in a holistic, combined manner. Only physical or only digital will not make the company successful. Both need to be ‘looked at’ in a holistic and combined manner
• When deciding which tools and channels to use for the digital RTM, it's important to realize that in most cases, a combination will be the most effective and efficient
• In addition, as time moves on, companies need to pre-think how the commerce and subsequent necessities will evolve
• And, how do I partner with my ecosystem to properly address the topic?
• What is the role of the headquarters, regions and countries?
• How do I ensure that money and resources are not wasted?

Presenter:

David Holtmann, Partner, EY-Parthenon, EY Switzerland