EY Storybook: customer journey-mapping platform

Your business challenge

While considering a user narrative for your business, the challenge has shifted from whether to do user research to how to manage the data. Organizing and accessing qualitative customer data in a clear format is difficult, especially as research findings evolve and new data yields new learnings. Does your business:

• Integrate different kinds of assets — videos, images and documents — into its customer journeys
• See current customer journeys as a starting point to define future-state experiences

Solution benefits

EY Storybook turns your projects into intuitive stories. Users can enhance narratives with a multitude of resources and manage characters and stories in a scalable way to achieve new insights.

• Democratize the process of turning your research into stories without the need for specialized design skills and tools
• Intuitively integrate images, videos and other assets to bring entries to life
• Grow and enhance information on users and their behavior over time

Use cases

Storybook is most suitable for two key use cases:

• Current state – organizing evidence-based qualitative research to describe existing processes, opportunities and needs
• Future state – communicating “to be” stories to envision scenarios.