6 minute read 24 Feb 2022

The CEO Imperative: Will a new competitive landscape spur M&A in Asia?

Authors
Yew-Poh Mak

EY Asia-Pacific Strategy and Transactions Leader

Thought leader in making transactions work. Practice builder and coach. Keen runner.

Vincent Smith

EY Asia-Pacific Strategy and Transactions Deputy Leader

Experienced executive management, and corporate restructuring professional. Champion for diversity and inclusiveness in the workforce.

6 minute read 24 Feb 2022

As sector boundaries continue to blur, cross-sector investment strategies, including M&A, are key priorities for Asia-Pacific CEOs.

In brief

  • As sector boundaries blur, Asia-Pacific companies need to redefine who their competitors are.
  • With M&A intentions reaching historical highs, Asia-Pacific CEOs are looking for growth across borders and sectors.
  • Although ESG is becoming increasingly important, CEOs encounter resistance from investors and shareholders to support sustainability transition strategies.

In the first year of the global pandemic, Asia-Pacific companies sought to navigate critical short-term issues. Now they are refocusing their attention on the longer-term imperatives of their businesses.

Asia-Pacific CEOs say they are seeing an increase in competition from nontraditional competitors and rank it as a top critical risk to their company’s future growth strategy. In this “new normal” environment, technology disruption and fast-tracked digital transformations have accelerated market entries of disruptive innovators, which blur industry boundaries and reveal new industry patterns and value chains. As industries converge and companies no longer compete in well-defined industries, companies need to redefine what competition means for their organization. It may also require a complete reinvention of business strategies and the development of a more complicated transformation agenda to keep pace in a rapidly changing landscape.


As companies consider how best to compete, nearly three-fourths (73%) of Asia-Pacific CEOs surveyed say cross-sector M&A will play a role over the next 12 months in how they reframe and reshape their business models as they look to invest in sectors outside their own.

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Chapter 1

Asia-Pacific CEOs are actively reconfiguring their supply chains

CEOs are still dealing with the fallout of the pandemic.

Asia-Pacific CEOs are less concerned than their global peers about the geopolitical and trade tensions. Nevertheless, 84% (vs. 79% of global CEOs) say they are taking the opportunity as they reshape their businesses to proactively reconfigure their operations and supply chains. This percentage rises above 90% when we focus on major economies in the region, such as Australia, Japan, China and Singapore.

For more than 30% of Asia-Pacific CEOs, the primary driver for reconfiguring their supply chain is to reduce costs and minimize risks. Over the past two years, pandemic-related shutdowns have wreaked havoc on global supply chains. And while the pandemic is not the sole cause of rising input pricing, labor and energy costs and the cost of raw materials have increased substantially. Concurrently, freight rates have jumped more than 400% from their 2019 levels.1

Just as geopolitical risks were a lower priority for Asia-Pacific CEOs than global CEOs in reconfiguring their supply chains, geopolitical risks are of less concern for Asia-Pacific CEOs as they consider their growth strategies. Asia-Pacific respondents ranked it as the third-most-critical risk to future growth, behind increasing competition from nontraditional competitors and increasing pressures to build sustainability. Consistent with a similar EY study last year, geopolitical challenges were only ranked by Asia-Pacific C-suites as the fifth-greatest external risk to the growth of their businesses.

Female entrepreneur with digital tablet looking away while crouching by plants in nursery
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Chapter 2

Transformational dealmaking tops the agenda

Asia-Pacific CEOs are looking for cross-border and cross-sector deals for growth.

As Asia-Pacific CEOs reframe their investment strategy for growth in a new environment, they expect transformative dealmaking to play a key role. M&A intentions among Asia-Pacific CEOs have reached historic highs, with 54% of respondents indicating that they are actively planning to pursue acquisitions in the next 12 months, up from 51% when the COVID-19 pandemic first hit the region in 2020.

CEO intentions are consistent with what we’ve been seeing in the M&A market. In 2021, Asia-Pacific M&A values reached US$1.4 trillion – a new high. While Asia-Pacific companies are eager to invest, the region is also attracting foreign investors, pushing inbound deal volumes to historic highs. 

Meanwhile, Asia-Pacific CEOs are on the lookout for the right M&A targets abroad as well as at home, with 83% suggesting they will pursue cross-border M&A in the next 12 months. This is higher than CEOs in North America (37%) and Europe (71%). Further, comparing this year’s CEO Outlook findings with the findings from a similar EY study in 2021, we note that Asia-Pacific CEOs have a much stronger preference to invest outside the region, with 32% of respondents saying they plan to invest outside their domestic market, vs. 18% in 2021. Accordingly, the top five investment destinations represent a mix of foreign and regional – China, India, the US, Singapore and the UK. 

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Chapter 3

Strategic investment opportunities abound

Growth and ROI remain critical drivers but are now viewed through an ESG lens.

While investment strategies focus on growth and return on investment (ROI), sustainable growth strategies have become critical for Asia-Pacific CEOs. In addition, the acceleration of climate change impacts is increasing pressure on Asia-Pacific companies. CEOs also rank sustainability as the second-most-critical risk to their future growth strategies. 

Further, nearly three-fourths (74%) of respondents cite environmental, social and governance (ESG) as a more important driver of value over the next few years. One-third (33%) say they have sustainability key performance indicators (KPIs) for long-term value creation; more than one-fourth (26%) indicate that M&A is a critical avenue to increase ESG scores, which will attract investors.

Although Asia-Pacific CEOs view sustainability as a critical part of their long-term value creation, 89% say they have encountered resistance from investors and shareholders about their sustainability transition strategy. Only 11% of Asia-Pacific CEOs believe that investors fully support their sustainability strategy – a much lower percentage than North American CEOs (48%) and European CEOs (47%). 

Further, while a majority of Asia-Pacific CEOs believe that investors are generally supportive of long-term growth initiatives (either moderately supportive of sensible long-term investments (43%) or extremely supportive of well-articulated investments (19%)), 38% of Asia-Pacific respondents feel that investors are not being supportive or are too fixated on quarterly earnings, vs. 21% of global CEOs.

Asia-Pacific CEOs need to gain confidence that investors support their long-term corporate strategies. Building a robust narrative and strong business case that capture ESG value is key to engaging investors and stakeholders and driving sustainability transformation. This may involve developing valuation models to capture ESG value that consider potential top-line growth, operational cost savings, reduced risk and brand enhancement.

Summary

The EY CEO Survey 2022 is a part of the CEO Imperative Series, which provides critical answers and actions to help CEOs reframe the future of their organizations.

About this article

Authors
Yew-Poh Mak

EY Asia-Pacific Strategy and Transactions Leader

Thought leader in making transactions work. Practice builder and coach. Keen runner.

Vincent Smith

EY Asia-Pacific Strategy and Transactions Deputy Leader

Experienced executive management, and corporate restructuring professional. Champion for diversity and inclusiveness in the workforce.