Photographic Portrait of Gavin Maxwell
In these disruptive times, the only way to stay relevant is to look to make yourself valuable.

Gavin Maxwell

EY MENA GBS and Finance Transformation Leader

Driving strategy and transformation programs. Supporting CFOs in transforming into Chief Value Officers. Enablement of Global Business Services (GBS) and use of Intelligent Automation (IA).

With over 20 years of experience in supporting clients in the strategy development and transformation, Gavin is EY’s MENA Finance Transformation Leader. He is also EY’s MENA GBS Practice Leader and for IA and cost optimization. In addition to this, Gavin is an EY Global Client Service Partner as well.

Prior to moving to MENA, Gavin has driven transformation programs for clients across industries in Europe, the US and APAC.

Gavin is an award-winning Fellow of the Chartered Institute of Management Accountants (CIMA), holds a B.Com from UCC and is currently completing an M.Com in Shared Service Implementation.

Before joining EY, Gavin was a managing director and partner with another global consulting organization where he ran strategy, transformation and sector practices.

Gavin runs a MENA-based Center of Excellence (CoE) for IA and supports EY’s alliances with IA providers across Africa, India and the Middle East. 

How Gavin is building a better working world 

My passion is to help organizations and the people within them to transform themselves in order to continue to allow them to be relevant and to drive value. I have worked with leaders from CEOs and CFOs to heads of GBS organizations to help them move ahead by working with them to try to make themselves obsolete. I believe that we should be working to use technology for the ordinary to allow humans to focus on the extraordinary. 


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