Dr. Ben Maruthappu

EY World Entrepreneur Of The Year™ 2025 finalist, United Kingdom
Founder & CEO of Cera

Dr. Ben Maruthappu is transforming health care through AI-driven home care solutions. 

Dr. Ben Maruthappu is at the forefront of a health care revolution in the UK and Germany, leveraging technology and AI to shift care from overcrowded hospitals to patients’ homes. As a former emergency room doctor, he witnessed firsthand the strain on health care systems, prompting him to develop a more sustainable model of care through his company, Cera.

Cera employs almost 10,000 care professionals and nurses who conduct 2 million home visits per month. The company’s Digital Care Platform and App employ data analytics and machine learning so caregivers can collect, monitor and react to vital health signs in real time. Cera’s advanced AI algorithms then scan this data to predict over 80% of falls and health risks seven days in advance —mobilizing staff to take preventive action in the community, which alleviates pressure on health care systems. The impact is profound: Cera’s AI-led model has achieved a remarkable 70% reduction in hospitalizations and a 20% reduction in patient falls — helping to cut health care costs tenfold, saving the UK government GBP1m daily.

In addition to improving patient outcomes, Ben is revitalizing the health care workforce. Cera has attracted 1 million new applicants in the past two years, with 50% coming from outside the sector. The company is committed to creating inclusive job opportunities, with 25% of new recruits previously unemployed and more than 5% living with disabilities, twice the industry average. With 150-fold growth in five years, Cera stands as one of Europe’s fastest-growing businesses and the continent’s largest provider  of digital-first home health care. Cera is now cash-flow positive and delivering a transformative vision for the future of global health care.