Cindy Kua

Sunday Ins Holdings Pte Ltd

Armed with ample experience working with one of the largest motor general insurance providers in Malaysia, Cindy Kua started Sunday Ins Holdings Pte Ltd (Sunday) in 2017. Within three years of operation, Sunday was listed as one of the top 20 non-life insurance companies in Thailand’s health insurance market.

Sunday leverages multi-line Insurance Technology (Insurtech), adopting data models and technology, to offer comprehensive solutions across the entire insurance value chain. By incorporating artificial intelligence and machine-learning risk prediction algorithms to power premium pricing engines, Sunday is able to personalize coverage and premiums based on changing risk profiles of individuals and businesses.

Cindy aims to disrupt the entire insurance value chain by expanding Sunday regionally and bringing smart insurance to every household.

EY Entrepreneur Of The Year™ Malaysia

Through the EY  Entrepreneur Of The Year™ program, we celebrate the unstoppable entrepreneurs whose unbounded ambitions deliver innovation, growth and prosperity that transform our world.

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