Ratna Kroneman advises businesses with international operations in Consumer Products & Retail over their entire fiscal lifecycle.
She studied Fiscal Law at the University of Amsterdam, followed by postdoctorate studies in International Tax Law in Leiden. She has been working at EY for about 20 years, both in the Netherlands and abroad.
“I have a great passion for the Consumer Products & Retail sector and provide multidisciplinary fiscal/legal solutions for our international clients. They are all tailor-made. The sector is transforming rapidly. Just take trends like Local, Authentic, Transparent, Traceable, Ethical (‘LATTE’), sustainable production, omnichannel, connected consumer, retail megacity strategies, consumer big data. As a sector-oriented tax lawyer, I have a large network within EY Global. I can unlock the in-depth knowledge of international specialists, and deploy it for the client’s needs.”
How Ratna is building a better working world
“In making the transition to sustainability, I advise clients about the ways in which they can adapt their supply chains, whilst considering all the legal and fiscal regulations. Businesses have to consider sustainability; consumers and stakeholders are already becoming increasingly critical.” We assist them in this by navigating them through changing regulations, such as OECD BEPS 2.0, import duties, etc.”
