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Jaak Tiik and Andreas Tiik
EY World Entrepreneur Of The Year™ 2025 finalists, Estonia
Andreas Tiik, Co-Founder and CEO, and Jaak Tiik, Co-Founder and CPO, of ÖÖD Mirror House
Jaak Tiik and Andreas Tiik are reshaping hospitality through new business models and innovative architecture.
Jaak Tiik and Andreas Tiik, the visionary brothers behind ÖÖD Mirror House, are crafting a new narrative in hospitality by putting architecture in perfect harmony with nature. Founded in 2016, ÖÖD has gained international acclaim for its signature buildings that reflect not just the landscape but also a philosophy of seamless integration with the environment. With over 600 locations worldwide, the brothers’ design-driven modular retreats invite travelers to immerse themselves in experiences that blend adventure with comfort.
In an entrepreneurial journey marked by relentless innovation, the Tiik brothers have navigated manufacturing challenges, establishing production facilities in Texas and expanding their footprint across North America and Europe. Their latest venture, ÖÖD Hötels, offers exclusive stays with breathtaking views. Travelers can experience everything from whiskey distilleries in Scotland to the mesmerizing Northern Lights of Norway.
Beyond aesthetics, ÖÖD is committed to sustainability. For example, its self-sufficient homes feature solar-integrated glass and fully openable facades that breathe life into modern living. For Andreas and Jaak, ÖÖD is more than a business — it’s a movement that invites a new generation of travelers to discover the beauty of unforgettable, eco-conscious experiences.
Embrace failure as a learning opportunity and keep pushing forward. We learn more from our failures than our successes — that’s why failing is so important!