EY Family Enterprise DNA Model

For generations, EY teams have worked alongside the world’s most enterprising families, gaining deep insights into how their vision, values and ambitions shape their businesses. At the heart of family enterprise lies a healthy tension: balancing the drive to create value while protecting the legacy and stewardship that anchors the world’s leading families.

The team

Photographic portrait of Lauri Oinaala
Lauri Oinaala
EY EMEIA Family Enterprise Leader; EY Global NextGen Leader
Photographic portrait of Desmond Soo Kwang Teo
Desmond Teo
EY Asia-Pacific Family Enterprise Leader; Asia-Pacific EY Private Deputy Leader; ASEAN and Asia-Pacific EY Private Tax Leader
Photographic portrait of Brock Griffiths
Brock Griffiths
EY Americas Family Enterprise Leader
Family Office DNA model graphic

What EY can do for you

Support for multigenerational family enterprises is anchored in the EY Family Enterprise DNA Model. The EY-developed framework supports CEOs, C-suite leaders and family members in understanding and acting on the keys of multigenerational success.

We support the family enterprise to focus on four strategic drivers for long-term success:

The team

Lauri Oinaala

EY EMEIA Family Enterprise Leader; EY Global NextGen Leader
Advisor for family enterprise and next generation leaders. Passionate about finding paths to good governance and impactful corporate culture. Supporter of diversity and teaming across borders.
Helsinki, Finland

Desmond Teo

EY Asia-Pacific Family Enterprise Leader; Asia-Pacific EY Private Deputy Leader; ASEAN and Asia-Pacific EY Private Tax Leader
Passionate about lifelong learning and building up new areas of work. Family of three children and two dogs, with a passion for all things old.
Singapore, Singapore

Brock Griffiths

EY Americas Family Enterprise Leader
Passionate about legacy, strategy and unlocking value. Purpose-driven and heart-led. Inspired by adventure, grounded in family, building moments that matter.
Houston, TX, United States
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