E-commerce has become an essential business discipline, and it’s not just retailers who stand to gain from its innovations.

The best e-commerce businesses have mastered every aspect of it to create seamless consumer experiences. If you want to be part of this cohort, there is plenty to learn and adapt from such innovators, whether you are a retailer or not. Which skills and technology will you need? Which partnerships will propel your business forward? How will you make the best use of data, while managing privacy and data protection? And how will you manage your business to meet or even exceed the expectations – including ethical – of ever-savvier online customers? Read our latest insights to find out how to pivot and thrive in an e-commerce era.

EY Future Consumer Index

How will your business adapt to the changing values and needs of consumers?


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