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How GenAI changes the way CPG and retail operate — and consumers too

Join our webcast on how GenAI is shaping and changing the consumer product environment. We deep-dive into trends, views and case examples.

Related topics Strategy by EY-Parthenon
  • Companies are shifting from local pilots to fully integrating generative AI (GenAI) throughout the value chain to enhance productivity and engagement.

  • Brands and retailers face a risk-and-reward paradox as they balance the business opportunity and where best to create value, with managing governance needs.

  • GenAI will crucially change consumer behaviors as adoption influences more areas of their lives, giving companies new ways to engage with them.


  • Matthias Guffler, EY-Parthenon Strategy Germany, CPR Sector
  • Christian Wesp, EY-Parthenon Strategy Germany, CPR Sector


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