Marketing and growth leaders’ agenda

The new mandate for data-driven marketing and growth leaders: frictionless, personalized experiences to anticipate and deliver what customers need.

EY at Cannes Lions International Festival of Creativity 2025

In Cannes, we’re exploring how CMOs, marketers, designers and creative thinkers build experiences that move people and shape markets.

Transformative experiences that move people and shape markets

EY Studio+ combines design, technology and commercial insight, augmented by EY.ai and powered by our full spectrum of services.

EY Studio+ Shape the future with confidence

Companies have a new mandate around the customer journey and rapid acceleration of digital transformation. You need the right growth strategy and the right customer experience now, next and beyond. Here are three priorities:

To realize a customer data-driven strategy that drives value and operational efficiency, growth leaders need to look beyond just braving the headwinds of technological debt to:

Powering next-gen services with AI in regulated industries 

Agentic AI advancements will shift investment to agentic experiences, but keeping humans at the center of customer experience transformation will be critical. Our research with MIT Technology Review explores this pivotal shift in regulated industries. 

EY Studio+ Shape the future with confidence

EY and Adobe: Overcoming hurdles in GenAI adoption

A series of interviews with GenAI first-movers explores three adoption hurdles and how to overcome them.

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Case study: Dow’s bold approach to customer experience

Dow’s innovative customer experience program is helping revolutionize the B2B industry.

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Case study: How experiment-led strategy leads to action

SkiStar is using experiment-led strategy to change perception from being a winter destination provider to creating an all-year business.

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Our latest thinking

How can CMOs win the balancing act created by generative AI?

CMOs are leveraging GenAI for marketing success and to create impactful customer experiences. Read more on studio.ey.com.

13 Nov 2024 Laurence Buchanan

Rethink customer experience as human experience

Technology will transform customer experience. Competitive differentiation will come from connecting to what is essentially human. Learn more.

01 Jul 2024 Laurence Buchanan + 1

How to reach the independent consumer: the art of persuasion

Consumer products companies and retailers must find better ways to influence and engage the independent customer. Read more on studio.ey.com.

30 May 2024 EY Global

EY Future Consumer Index: when talk turns into action, be set for change

Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.

09 Nov 2023 Kristina Rogers

If you could meet tomorrow’s consumers today, what would you ask?

Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.

20 Oct 2023 Kristina Rogers + 1
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