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Singapore, Singapore
With more than 15 years’ experience in transforming customer experiences, Samuel has collaborated with both public and private organizations to drive impactful changes. His strong focus on human centricity helps him create intuitive, meaningful and memorable digital products. Samuel is adept at helping companies craft innovative digital engagement strategies and design leading-edge digital solutions across a variety of technology platforms, positioning him as a leader in the digital landscape.
He also has extensive experience in developing and implementing digital solutions for the public, hospitality, leisure and B2B sectors in Singapore, Thailand and Australia. Prior to joining the organization, Samuel led an award-winning digital consultancy where he was a managing director responsible for building and leading digital practices in the Asia-Pacific region.
Samuel holds a bachelor’s degree in Creative Industries from Queensland University of Technology, Australia.
How Samuel is shaping the future with confidence
“Evolving customer expectations and increasing demand for tailored customer experiences present opportunities and challenges for organizations. I work closely with companies to help translate their visions into effective digital strategies that cover digital communications, technology selection and prioritized roadmaps for seizing short- and long-term opportunities. This helps them provide customers with more relevant, personalized experiences throughout the customer journey and realize measurable outcomes that drive value for their businesses and stakeholders.”