Consumer Products & Retail Strategy and Transactions Consulting

Consumer products (CPs) and retail companies must adapt to stay competitive amid tremendous uncertainty and disruption, including industry convergence changing buying patterns, tariffs and geopolitical risks. EY-Parthenon professionals can help clients unlock future growth potential through business model reinvention, broad transformation, go-to-market strategy, transformative transactions, turn arounds and restructuring plans.

What EY-Parthenon Consumer Strategy and Transactions Consulting team can do for you

These are extraordinary times to be a consumer-facing company, as people change how and where they shop. Retailers, consumer products, food and agribusiness companies must also swiftly pivot.

EY-Parthenon professionals can work with you to help make the right corporate and growth strategy choices, from business model reinvention to digital transformation to a re-defined go-to-market strategy. Whether that involves building, buying or focusing on the core business, we’ll help you design and execute strategies that lead to elevated customer experience and engagement. We also assist with turnarounds and restructuring strategies, from rapid performance improvement to contingency planning.

EY-Parthenon teams can help you answer some of your most critical questions: 

Transformative strategy 

How can data analytics and omnichannel integration help us create personalized customer experiences that enhance satisfaction and loyalty? 

  • Can neurosymbolic AI and other tools help us stay relevant by improving the way we anticipate customers’ needs?  
  • How should we use advanced tech and AI to increase manufacturing productivity?  
  • Can supply chain transformation help us increase efficiency, improve customer service levels and enhance resilience?  
  • How can we strengthen our balance sheet to improve financial flexibility and avoid passing higher costs on to consumers?

Transformative transactions 

  • How can we use M&A as part of a global strategy to mitigate risks due to tariffs and geopolitical uncertainty? 
  • Should we consider divesting weaker brands to focus marketing efforts on more profitable areas and improve overall brand equity? 
  • How can we identify potential acquisition targets to access companies with differentiating capabilities (such as advanced analytics or AI) to improve understanding of consumer behavior and price sensitivity?   
  • Can we make acquisitions in sectors such as technology and healthcare to enter new markets and address industry convergence opportunities?

EY-Parthenon teams have professionals with specific experience in:


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Find out how EY-Parthenon Consumer Products & Retail Strategy and Transactions Consulting teams can support your transformative strategy and transactions.

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