The metaverse: new ways of interacting between businesses and consumers

EY teams are harnessing the metaverse to help create long-term business value and positive human impact.

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The metaverse will not be a single experience, company, or technology – but rather a dynamic ecosystem of connected, interoperable and persistent metaverse platforms that incorporate many technology and infrastructure providers, financial services providers, developers, creators, brands and users – just like the current web. The metaverse has the potential to transform all industries – not only in terms of how business is done and how goods are sold, but how people interact with each other through work, shopping, socializing and more.

Accelerate your metaverse strategy with EY capabilities

With deep knowledge across areas such as data analytics, blockchain, AI, smart contracts, 3D assets generation, AR/VR and integration to existing backend systems, we help business leaders leverage the latest technology solutions to accelerate their journey from Web 2.0 to Web 3.0.
We help our clients enter the metaverse with resiliency and risk mitigation at the forefront, bringing leading capabilities in future operating model design, identity management, cybersecurity, tax and accounting, legal, regulatory and governance matters, current-state risk management and more.
As the metaverse continues to transform engagement, EY professionals provide deep insights on generational behaviors, customer journeys (including orchestration around marketing, sales and service), employee and talent ecosystems, and seamless physical and digital experiences.
EY payments professionals bring significant experience around the accounting implications of digital payments in the metaverse, including leading knowledge in e-commerce, currency compatibility, royalties and enablement of financial institutions with tokenized funds.
EY teams also advise business leaders on establishing networks of creators, producers and orchestrators in the metaverse; developing blockchain- and smart contract-enabled distribution and consumption models; and building public-private partnerships that drive value.

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The team

Edwina Fitzmaurice

EY Global Innovation Market Activation Leader

Passionate about purpose, technology, innovation, problem solving and value creation. Maker, writer, speaker and hiker. Life-long learner and teacher. Married mother of two.

New York, NY, United States

Gil Forer

Digital and Business Disruption leader | Global Markets

Leads digital go-to-market strategy. Focused on the impact of disruption and what’s after what’s next. Founder and producer of Innovation Realized.

New York, NY, United States