Customer

In today’s world of empowered customers, competitive advantage comes through building trust. 

Transformative experiences that move people and shape markets

EY Studio+ combines design, technology and commercial insight, augmented by EY.ai and powered by our full spectrum of services.

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EY Studio+ Shape the future with confidence

Powering next-gen services with AI in regulated industries 

Agentic AI advancements will shift investment to agentic experiences, but keeping humans at the center of customer experience transformation will be critical. Our research with MIT Technology Review explores this pivotal shift in regulated industries. 

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Illustration showing concept of company strategy

From AI to AX: empathy demand in the next generation of AI-powered services

In the latest edition of Human Signals, we reveal how understanding biases for human interaction can shape the future of customer service. Discover insights on co-creating AI models that address consumer empathy demands, like transparency and control, when stakes are high.

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Our latest thinking

Rethink customer experience as human experience

Technology will transform customer experience. Competitive differentiation will come from connecting to what is essentially human. Learn more.

Laurence Buchanan + 1

How to reach the independent consumer: the art of persuasion

Consumer products companies and retailers must find better ways to influence and engage the independent customer. Read more on studio.ey.com.

EY Global

EY Future Consumer Index: when talk turns into action, be set for change

Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.

If you could meet tomorrow’s consumers today, what would you ask?

Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.

Jon Copestake

How to unlock business growth by putting customers at the center

To thrive in challenging market conditions, entrepreneurial businesses are building deep and enduring relationships with their customers. Learn more.

Peter Bos

    How EY can help

    The Team

    Laurence Buchanan

    EY Studio+ Global Managing Partner
    Helping clients navigate the transformation age through human-centered design and digital transformation.
    London, United Kingdom

    Duncan Avis

    EY Studio+ Americas Leader; EY Studio+ Global Marketing Transformation Solution Leader
    Trusted advisor, helping executives through complex transformations. Focused on value and outcomes balanced with the need to build the right culture for sustainable success.
    Tysons, VA, United States

    Erik Almadrones

    EY Asia-Pacific Consulting Customer & Growth Leader
    Analytics innovator. Data-driven strategist. Digital first enthusiast. AI first mover. Relentlessly consumer-focused.
    Tokyo, Japan

    EY Global

    Multidisciplinary professional services organization
     

    Lisa Lindström

    EY Nordics Business Reinvention Leader
    Co-founder of Doberman, now part of EY Studio+. Known for unorthodox methods for design, digitalization, customer experience, and innovation. A true change-maker.
    Stockholm, Sweden

    Helen Bentley

    EY Studio+ Global Digital Strategy, Innovation and Experience Leader
    Driver of digital transformation and innovation. Creative and strategic thinker. Neurodiversity champion. Adventure sports and improvisational comedy enthusiast.
    London, United Kingdom

    Patrick Ruijs

    EY Studio+ Global Customer Experience Solution Leader
    Curious. Optimistic. Goes for surprising results and believes in the resilience of organizations. Embraces change.
    Amsterdam, Netherlands

    Fabio Dotti

    EY EMEIA Business Transformation Leader
    Basketball and sports lover. Modern art collector. Traveler.
    Milano, Italy
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    EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.