Sales Transformation Solution

Drive sustainable growth, seller productivity and buyer and seller experience through sales transformation. EY teams help unlock value across the sales organization, including  sales strategy, model, enablement, performance and technology.

Related topics

Early commercial benefit 

Rapidly unlock value through targeted interventions, allowing stakeholders to see investment impact and fund further improvement.

Enhanced sales experience 

Put sellers at the center of sales strategy and focus on creating more engaging experiences for the sales workforce.

Efficient, effective sales operations

Deploy sales technology and innovation and remove non-revenue-generating activities from the seller's workload.

Your business challenge

Today’s sales leaders face a wave of external factors impacting their effectiveness in the market, including economic instability, harder-to-engage buyers and aggressive competition. They also face internal challenges, including low adoption of sales technology and poor customer data utilization.

These and similar trends have an effect across four key levers: growth, productivity, customer and employee experience, and risk. Questions being raised across the sales agenda include:

  • How can I better deliver insights to my sales teams to drive growth in their accounts?
  • How can I start to leverage generative AI (GenAI) capabilities in my go-to-market activities?
  • Where lie the largest opportunities in my customer base?
  • How can I create a hyper-personalized experience for my customers?
  • How can I enable sales leaders to better influence pricing and solutioning decisions?
  • How can I reduce the time sales teams spend on non-revenue generating activities?
  • How do I make the most out of my investment in customer resource management (CRM)?

Solution features and functionality

Delivering sustainable growth requires a balance of targeted interventions to rapidly unlock value along with more transformational changes. EY teams foster capabilities that can drive change across your sales function:

Why EY

The EY organization has over 8,300 transformation practitioners in sales-related areas across 150 countries who are market leaders, providing help with enterprise efficiency and growth through targeted transformational interventions.

Alliance relationships

EY works with the best and brightest in the business so that our clients can take advantage of our market-leading collaborations. Notable partnerships that support this solution include Adobe, Microsoft, Pros, SAP and SAP CRM.

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