Future consumer index
Disruptive forces are transforming consumer behaviors. What do they value? What will it take to serve them? How will your business adapt?
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Featured Thinking
Malin Andrée
25 Jun 2025
Global perspectives
What it takes to maintain brand relevance in an era of endless choice
Brands face pressure as consumer habits change. EY Future Consumer Index shows CPG must focus on relevance and differentiation. Learn more.
Why consumers are wise to holiday sales and tracking more lasting value
Learn how savvy holiday shoppers redefine value despite economic challenges, and the impact on brands and retail.
Three ways to stay connected to the increasingly independent consumer
Consumer products companies and retailers must address the consumers’ new strategic choices on how and where they spend. Learn more.
How to reach the independent consumer: the art of persuasion
Consumer products companies and retailers must find better ways to influence and engage the independent customer. Read more on studio.ey.com.
If you could meet tomorrow’s consumers today, what would you ask?
Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.
EY Future Consumer Index: when talk turns into action, be set for change
Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.
How to serve consumers who rely on tech, but don’t trust tech
Our global research shows how digital is transforming the consumer and why relationships shaped by trust, respect and value are critical. Learn more.
Future Consumer Index: Five consumer types you need to understand
The 11th wave of the global study explores the emerging priorities that will shape future consumption patterns. Learn more.
Future Consumer Index: In crisis, but in control
Many consumers are responding to a world in crisis by using the values and behaviors they learned during the pandemic. Learn more.
The CEO Imperative: Make sustainability accessible to the consumer
The EY Future Consumer Index finds more people want to make sustainable choices, if they can. Five strategies will help CEOs meet the demand. Learn more.
How to balance the CPG, retail and consumer relationship
Why the changing dynamic in the CPG and retail relationship, means consumer-centricity is more important than ever to stay relevant. Find out more.
EY Studio+ helps organizations build differentiated experiences that adapt with customers and drive sustainable long-term value. Read more on studio.ey.com.
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EY and P&G help organizations attain higher levels of manufacturing performance.
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EY’s Direct to Consumer for Consumer Products, can help your business meet the changing needs of consumers. Find out how.
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Our supply chain consulting professionals can help improve your operations, using AI and tech to boost resilience, efficiency and value. Find out how.
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Discover how EY's risk transformation team can help Boards and CxOs build agile and risk-aware organizations that make better decisions.
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EY teams can help you improve transformation outcomes amid increasing disruption, complexity and employee expectations. Learn more.
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