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Personalized experiences in the short term
One of the more straightforward and high-visibility uses of agents in the near-term is for personalization of common tasks. EY data show AI use today is still concentrated in certain key areas, including customer or user experience, with 31% using AI to access customer support, and in personal applications like content translation (29%).
These are immediate, tactical benefits that functions can deploy but often don’t. Many organizations struggle to move beyond pilots or point solutions, leaving tangible improvements to employee experience unrealized.
In mobility especially, users need to access multiple systems to find tax, immigration, regulatory or HR information. Agentic tools can streamline this by producing personalized policy summaries, location-specific onboarding checklists, or plain-language assignment briefings that reflect an employee’s family situation, role and host country requirements. Any friction between employees and these systems can create stress on themselves and their families, and disruptions in their work. Personalized guidance using the latest natural language processing capabilities can also extend to family-specific needs, such as schooling options or access to local medical care, which are often make-or-break factors for assignment success.
With relatively little effort, AI tools can customize access to data and provide formats that are most likely to help the employee, even nudging employees with additional insights that may be of help based on personal circumstances. This ultimately can help improve employee experience and sentiment, while helping to control costs of data management and access.
Metrics and benchmarking can be built into these systems, providing a feedback loop that helps iterate in real time. This is particularly powerful in mobility, where post-assignment surveys, vendor evaluations and free-text employee comments often remain siloed and under-analyzed despite containing rich insight into assignment success factors.
Efficiency gains from AI deployment are positive, but that is only part of the puzzle. Poor customer or employee experience will almost always lead to worse outcomes.
Taken together, these shifts make it clear that the next phase for mobility isn’t simply about understanding AI’s potential, but about putting it to work in ways that solve the function’s everyday challenges.