How Autorola’s vision shaped a global digital auction platform

In this episode of EY Nordic Fit for Future Podcast, host Jessica Schmidt speaks with Peter Grøftehauge, CEO of Autorola Group and Søren Smedegaard Hvid, Partner, Ernst & Young and national leader of EY Entrepreneur Of The Year™ Denmark.

Building a global digital marketplace takes vision, resilience and the courage to challenge tradition.

This episode highlights Autorola’s journey of transforming conventional automotive auctions into a thriving global digital platform — scaling organically, without external investors in a market that wasn’t initially ready for change.

It reveals insights from early setbacks and shares lessons learned on cash flow management, trust-building and long-term strategy. Listeners gain rare insights into navigating uncertainty while maintaining momentum. The conversation explores innovation, entrepreneurship and the role of AI in reshaping vehicle remarketing.

Key takeaways include:

• How Autorola scaled globally without external investors
• Practical strategies for building trust and managing cash flow
• The role of AI and data in vehicle remarketing
• Leadership qualities that drive innovation: transparency, empowerment and embracing failure
• Advice for entrepreneurs on timing, investor selection and building resilient teams
  

Presenters:

• Jessica Schmidt, Associate Director, EY Sweden
• Søren Smedegaard Hvid, Partner, EY Denmark