Marketing and growth leaders’ agenda

The new mandate for data-driven marketing and growth leaders: frictionless, personalized experiences to anticipate and deliver what customers need.

Companies have a new mandate around the customer journey and rapid acceleration of digital transformation. You need the right growth strategy and the right customer experience now, next and beyond. Here are three priorities:

To realize a customer data-driven strategy that drives value and operational efficiency, growth leaders need to look beyond just braving the headwinds of technological debt to:

EY and Adobe: Overcoming hurdles in GenAI adoption

A series of interviews with GenAI first-movers explores three adoption hurdles and how to overcome them.

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Case study: Dow’s bold approach to customer experience

Dow’s innovative customer experience program is helping revolutionize the B2B industry.

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Case study: How experiment-led strategy leads to action

SkiStar is using experiment-led strategy to change perception from being a winter destination provider to creating an all-year business.

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Our latest thinking

Rethink customer experience as human experience

Technology will transform customer experience. Competitive differentiation will come from connecting to what is essentially human. Learn more.

How to reach the independent consumer: the art of persuasion

Consumer products companies and retailers must find better ways to influence and engage the independent consumer. Learn more.

If you could meet tomorrow’s consumers today, what would you ask?

Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.