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Press release
16 Jan 2026
EY Luxembourg obtains the Europrivacy accreditation
Artificial Intelligence (AI) is transforming the way we live, work, and interact. From predictive analytics to generative models, AI promises unprecedented efficiency and innovation. But behind every algorithm lies a critical question: Are the data powering these systems reliable and well protected?
The truth is as simple: AI cannot exist without data and most of the sensitive data is personal. In today’s digital economy, personal data has become one of the most strategic assets. Protecting it is not just a regulatory obligation; it’s a matter of trust.
The Europrivacy stamp is like a digital roadworthiness check: it proves everything runs smoothly and meets the highest standards.
Context
Europe has been a global pioneer in data protection. The General Data Protection Regulation (GDPR), in force since May 2018, set the benchmark for privacy compliance worldwide. More recently, the EU AI Act, adopted in August 2024, introduced a risk-based approach and principles for AI design (transparency, bias reduction, and accountability) to ensure innovation does not come at the expense of fundamental rights.
Together, these regulations create a framework where compliance is not optional. It’s the foundation for sustainable growth in a data-driven world.
Why Certifications Are the New Trust Currency
Compliance is no longer just about avoiding fines. It’s about building confidence with employees, clients, partners, and regulators. This is where Europrivacy comes in.
Europrivacy provides independent validation that an organization’s data processing activities meet the highest European Data Protection standards. In a market where privacy concerns dominate headlines, a recognized certification sends a clear message: We take data protection seriously.
Abdelhay Toudma, EY Luxembourg Technology Consulting Partner, Governance Risk and Compliance (GRC) Leader
EY Luxembourg: From Advisory to Accreditation
EY Luxembourg has always been committed to helping businesses anticipate regulatory changes and mitigate risks. Today, the firm goes one step further: having successfully completed the formal Europrivacy accreditation procedure under Article 43 of the GDPR, EY Luxembourg, authorized by the CNPD, is now among the very few entities in Europe to issue the European Data Protection Seal across the EU and EEA.
The firm helps organizations not only achieve compliance but demonstrate it through an official certification recognized by regulators and trusted by stakeholders.
Europrivacy Certification helps companies;
- Reduce risks by systematically checking and documenting compliance
- Build trust with clients, partners, and autorities including the CNPD, the National Data Protection Authority
- Enhance reputation and competitiveness in a privacy-conscious market
- Access practical tools to maintain compliance over time
Ultimately, it’s about turning compliance into a strategic advantage:
- Assessment: Review data processing activities against Europrivacy criteria
- Gap Analysis & Remediation: Identify and address compliance gaps
- Review & Validation: Conduct a formal review to confirm compliance
- Certification & Seal Issuance: Grant the Europrivacy certification
The Bottom Line
GDPR compliance is no longer just a legal requirement, it’s a trust enabler. Certifications like Europrivacy provide independent validation that an organisation’s data processing activities meet the highest European standards. In a world where data breaches and privacy concerns dominate headlines, having a recognized certification reassures clients, partners, and regulators that data protection is taken seriously. It’s not just about ticking boxes. Europrivacy builds trust and confidence beyond obligations.
Summary
Compliance is no longer just about avoiding fines. It’s about building confidence with employees, clients, partners, and regulators. This is where Europrivacy comes in.
Europrivacy provides independent validation that an organization’s data processing activities meet the highest European Data Protection standards. In a market where privacy concerns dominate headlines, a recognized certification sends a clear message: We take data protection seriously.