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The future of asset management: strategies for differentiation
Strategic clarity today will determine tomorrow’s competitive advantage.
Read our latest insights
Discover what CFOs believe is the compass for success as asset managers evolve to be future-ready.
If you were to build the asset manager of the future, what would you prioritize and where would you invest?
Drawing on plans and predictions from asset management CFOs worldwide, combined with our deep sector experience and client insights, this report offers a forward-looking perspective on the industry’s future.
Download our report to see how industry leaders can unlock the drivers of differentiation. Inside, you’ll find insights organized into seven bold scenarios — from artificial intelligence (AI)-native firms and universal tokenization to a frictionless transaction economy — each challenging traditional models and redefining leadership.
You’ll also discover practical blueprints built on four pillars — products and distribution, operating models, technology and talent — with examples of how firms can turn disruption into advantage.
A Luxembourg perspective
Rethinking asset management for 2030
Asset managers are navigating a non-linear, volatile landscape where incremental growth will not be sufficient. By 2030, the industry could be reshaped by AI native firms, tokenized markets, Big Tech distribution and new regulatory models that open private assets to the masses.
We also see market power consolidating as the largest global players capture disproportionate flows and budget advantages. Product innovation is clustering around private markets, active ETFs, thematic strategies and digital assets, while distribution shifts toward digital first engagement powered by AI personalization. Operating models are being rebuilt for flexibility, favoring managed services, automation, global capability centers and modular design to scale efficiently in a structurally tighter margin environment.
More and more, we are helping the industry make sense of its place in this evolving landscape: posing the right questions, stress testing assumptions and mapping futures back to today’s realities. While time for deep reflection is often limited, carving out space for it is critical.
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