Skip to content

Geostrategy

Geopolitics affects every global organization. To thrive in today’s changing world, businesses need a geostrategy.

The elevated level of geopolitical risk is creating both challenges and opportunities for global organizations. How these disruptions affect a company will depend on its geographic footprint, industry, size and other characteristics.

It is not enough for executives to understand that political risks exist or are likely to manifest in the coming years. They must map the impact of political risks across their company’s activities to better anticipate and prepare for potential disruptions — reducing their impact and adjusting strategy accordingly.

Successfully navigating this era of heightened geopolitical complexity requires designing and implementing a geostrategy — the broad and cross-functional integration of political risk management into broader risk management, strategy and governance.

Featured Thinking

The five habits of successful Geostrategists

Courtney Rickert McCaffrey 11 Apr 2025
Roller Coaster, Salou, Spain.

Geostrategy by Design

A new book from the Geostrategic Business Group and a professor from the ESG Initiative at the Wharton School advises executives on how to manage geopolitical risks in the new era of globalization. 

Order your copy today

Geostrategy in Action

Join the EY-Parthenon Geostrategic Business Group as they discuss the latest market trends and explore the impact of Geopolitical developments around the world.

Watch here

Our latest thinking

    How EY-Parthenon can Help

    EY-Parthenon Geostrategic Business Group

    The Geostrategic Business Group can help translate geopolitical insights into business strategy to help manage political risk. Find out how.

    Read more

    Service Leader

    • Photographic portrait of Oliver Jones
      Oliver Jones

      EY-Parthenon Global Strategy and Transactions Markets, Sustainability and Geostrategy Leader

    • Photographic portrait of Nobuko Kobayashi
      Nobuko Kobayashi

      EY-Parthenon Asia-Pacific Strategy Execution Leader

    • Photographic portrait of Courtney Rickert McCaffrey
      Courtney Rickert McCaffrey

      EY Global Geostrategy Insights Leader; Director, Business and CXO Insights, Ernst & Young LLP

    The team

    Oliver Jones

    EY-Parthenon Global Strategy and Transactions Markets, Sustainability and Geostrategy Leader
    Passionate about providing outstanding support to governments and businesses in a fast changing world. Deeply committed to excellence in public policy. Team builder. Mentor. Flexible worker. Husband and father of three.
    London, GBR

    Nobuko Kobayashi

    EY-Parthenon Asia-Pacific Strategy Execution Leader
    Multi-cultural thought leader in Japan. Connector and relationship builder. Embodies a bridge that connects Japan with the outside world. Specializes in the Consumer sector.
    Tokyo, JPN

    Courtney Rickert McCaffrey

    EY Global Geostrategy Insights Leader; Director, Business and CXO Insights, Ernst & Young LLP
    Geopolitical analyst and strategist. Creative methodologist. Proud feminist. Passionate about generating insights to help executives make better-informed decisions.
    Washington, DC, USA

    Adam Barbina

    EY-Parthenon US Geostrategy Leader
    Focused on helping businesses and colleagues when it matters most. Believer in the power of collaboration to achieve more. Arts and travel enthusiast.
    New York, USA

    Famke Krumbmüller

    EY-Parthenon EMEIA Leader, Geostrategic Business Group
    Multilingual political analyst and strategist focused on helping businesses understand and manage politics. Passionate about European and global politics, business, innovation and entrepreneurship.
    Paris, FRA

    Angelika Goliger

    EY-Parthenon Africa Chief Economist
    A chief economist with a passion for inclusive growth. Avid podcast listener. Runner. Wife and mother to an active daughter.
    Johannesburg, ZAF

    David Kirsch

    EY-Parthenon Managing Director, Energy, Ernst & Young LLP
    Energy professional. Former diplomat. Economic adviser through three global crises. Seasoned in strategy, risk and competitive intelligence. Father of two, international birder.
    Houston, USA

    Mary Cline

    EY-Parthenon Senior Advisor, Geostrategic Business Group
    Intrepid business and political strategist. Passionate about connecting the dots between politics, economics and business. Committed to delivering insights on critical global challenges.
    Washington, DC, USA
    Contact us
    Like what you’ve seen? Get in touch to learn more.

    EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.

    EY-Parthenon is a brand under which a number of EY member firms across the globe provide strategy consulting services.
    You are visiting EY mena (en)
    mena en