KeYee

Yap Ke Yee (KeYee), Chief Executive Officer of Notti Sdn. Bhd. (Notti Pet Food), founded the business in 2023 with the vision of positioning Notti as a beloved Malaysian pet brand that inspires trust internationally by creating healthy pet food that pets love to eat.

Notti is a Malaysian pet food brand that produces premium slow-baked kibble, treats and supplements for cats and dogs. The brand focuses on healthier daily nutrition using fresh meat, functional ingredients, probiotics and gentle slow-baking methods that support pets’ skin, coat, digestion, weight management and overall wellness.

Every product is designed to be delicious, functional and easy to incorporate into a pet’s daily routine, allowing pets to enjoy mealtimes while receiving the nutritional support they need. Through carefully selected ingredients and nutrition-focused formulas, Notti aims to help more cats and dogs remain healthy, happy and well-nourished over the long term.

KeYee is shaping the future with confidence by growing Notti into an international pet food brand that brings premium nutrition to all pets, from beloved companions at home to strays in need. Through better nutrition, education and community care, Notti seeks to foster a healthier pet community.

The company continues to expand its footprint by entering new international markets, building trusted distributor partnerships and supporting science-backed pet nutrition and veterinary research. This growth strengthens Notti’s role in improving pet well-being, longevity and industry standards. KeYee remains committed to driving the business toward its vision of becoming Asia’s leading pet longevity brand, shaping a future where pets not only live longer but enjoy healthier, happier and better-supported lives.