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Consumer Commercial Analytics Platform
EY’s Commercial Consumer Analytics Platform empowers CPG companies to win with AI‑driven Revenue Growth Management. By unifying commercial data and generating predictive insights across key growth levers, the platform turns complexity into action: unlocking value fast, scaling globally, and giving organizations full ownership of their commercial analytics.
VIDEO: Watch below as Asahi and EY teams discuss how they transformed trade promotions, enabling smarter decisions, faster.
Your business challenge
Consumer packaged goods companies are under increasing pressure to reignite sustainable, profitable growth in a rapidly changing commercial environment. Retailers are becoming more sophisticated, shoppers are more value‑driven, and commercial teams must balance pricing, promotions, assortment and trade spend. Yet the complexity and volume of data now far exceed what humans can manage manually.
The key questions CPG organizations are asking today:
- How do we win shoppers’ business and loyalty as they change how they shop, push for better value and face rising living costs?
- How do we create more value for increasingly sophisticated retailers who are building their own AI-enabled‑ commercial capabilities?
- How do we turn this challenging moment into a bold opportunity to transform how we grow?
- How can we leverage advances in data, AI and analytics to make smarter decisions across pricing, promotions, assortment, pack architecture and trade investment?
- How do we free our frontofficeteams‑ from administrative work so they can focus on value adding commercial activities?
In this environment, AI ‑driven Revenue Growth Management is no longer optional, it is essential for competing and winning.
Solution benefits
Revenue Growth Management enables consumer packaged goods companies to fundamentally transform how they drive profitable growth. EY’s Commercial Consumer Analytics Platform brings together AI ‑powered analytics, commercial data and predictive insights to elevate decision making‑ across pricing, promotions, assortment, pack architecture and trade spend.
Key benefits include:
Solution features and functionality
EY’s Commercial Consumer Analytics Platform offers powerful, AI-driven capabilities that help CPG companies improve commercial decision-making, collaborate more effectively with retailers, and drive sustainable revenue growth. The combination of advanced technology, deep sector experience, and pragmatic RGM expertise makes the platform a distinctive accelerator for commercial transformation.
Key features and functionality
- End-‑to-‑end commercial capabilities
The platform supports the full Revenue Growth Management cycle: from strategic decision making‑ to tactical execution. It enables optimization across pricing, promotions, assortment, pack architecture and trade investments, including holistic, cross lever‑ optimization.
- Deep global RGM experience
EY brings over a decade of hands-on experience designing and deploying RGM solutions in 20+ markets. Teams understand real commercial dynamics, negotiation realities and category and market mechanics and translate these into technology that works in practice, not just in theory.
- Modern, decoupled technology architecture
The commercial data layer is decoupled from the AI-‑powered analytics modules, allowing each component to evolve independently. This enables reuse of data for broader needs such as demand planning and financial forecasting, while preventing vendor lock in.
- Intuitive and user‑friendly interface
The front-end‑ is designed for sales and commercial teams, enabling users to easily access insights, run simulations and make informed decisions without analytics expertise. The interface makes advanced analytics accessible across the front office.
- Strong changemanagement expertise
EY combines technical implementation with deep understanding of CPG-organizations and the change required to successfully adopt RGM. This includes governance, communication, training, business readiness, and stakeholder engagement to ensure sustained impact.
- Support in developing an RGM Center of Excellence
The platform enables organizations to build scalable, multimarket RGM- practices. Reusable components, shared analytics, best practices and structured learning drive consistent performance, faster value creation and longterm commercial growth.
Why EY
EY brings deep RGM-expertise and proven AI-‑powered commercial solutions to help you grow sustainably. We enable the right product, price, promotion and placement, built in your environment, owned by your teams, and designed to deliver lasting value for you, your retailers and your consumers.
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