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How AI creates value while the workforce is under pressure


AI is not yet being used to its full potential. Organisations are at a tipping point: will we keep treating AI as a quick fix, or are we ready to truly redesign work?


In brief:

  • 88% of employees use AI, but mainly for simple tasks.
  • The biggest gains don’t come from tools, but from mindset, design and learning capacity.
  • The workforce is evolving; organisations need to catch up now.

Everyone can feel it: AI is no longer a promise, but a daily reality. According to the recent Work Reimagined study, it shows that 88% of employees already use AI in their daily work. Yet the real productivity gains remain limited. Employees mainly use AI for simple tasks such as searching, summarising and drafting emails, while underlying processes hardly change. AI saves, on average, an entire working day per week, but organisations have not yet integrated the redesign of work, roles and collaboration. The result: adoption stays at the individual level, while the organisation as a whole fails to move along.

In the webinar on the future of work, one insight stood out: we started in the wrong place. We invested in tooling first, then in skills, and only lastly in mindset. Yet that is exactly the key to succes. Technology can do a great deal, but behaviour determines whether it truly works.

A workforce evolving faster than organisations

According to Sophie Gräler, Manager Organization & Workforce Transformation, who interprets the study’s data-analyses, AI-adoption remains surprisingly shallow. “Almost everyone uses AI, but mostly at a surface level. Real value only emerges when people get the time to learn and when AI truly becomes part of their workflow.”

 

AI is fundamentally reshaping work. Roles are shifting, tasks are being redistributed and new skills are becoming essential. The numbers highlight this paradox: by 2030, 70% of today’s job skills will have changed. Notably, employees who get the opportunity to learn and work with AI, show a strong desire to grow. They achieve more time savings, deliver more impact and feel better equipped. At the same time, we see an unexpected side effect: once people learn enough, their willingness to leave increases. In the study, this rose to 45%, compared to the average of 29%. Not because they are dissatisfied, but because they want to apply their new skills in an environment that enables them to do so. This makes one thing unmistakably clear: organisations that fail to invest in a modern employee value proposition risk losing their most forward‑thinking talent.

 

Why current AI-adoption is stalling

AI does deliver time savings for employees: on average an entire working day per week. Yet in practice, progress remains limited. The main reasons: processes are barely being redesigned, roles are not being re‑defined, teams don’t yet know how humans and digital assistants should work together, and usage remains mostly individual.

 

Too often, AI is treated as an extra layer on top of existing ways of working, rather than as a new foundation for how work can be organised. Organisations that break this pattern don’t start with tools, they start with the work itself. What changes in how teams make decisions, collaborate, learn and create value? Only when AI is fully embedded in processes, roles and daily routines can true, scalable impact emerge.

 

The rise of emotional intelligence in AI

One of the most surprising insights from the research comes from Patrick Ruijs, EYStudio+ Global Customer Experience Solution Leader, who focuses on the interaction between humans and AI. In experiments where digital assistants were used in sensitive situations, such as financial insecurity, job loss or difficult decision‑making, participants responded remarkably positively. “People sometimes feel better supported by a digital assistant than by a human, not because AI is more human, but because it never judges.”

 

Participants felt free to ask questions again, express doubts and explore information without fear of embarrassment or misunderstanding. This led to what Patrick describes as a growing need for empathetic support: the desire to be acknowledged, respected and emotionally supported, even when that support comes from technology.

 

This insight led to a new concept: the demand for empathetic support. Users want to feel recognised, respected and appropriately guided, even when the interaction is with technology. It’s an important lesson: technology that truly connects earns trust. Technology that remains distant or purely functional creates distance instead.

Cultural change

AI forces organisations to rethink leadership, psychological safety and their ability to change. Employees want an environment where they can experiment, learn, fail, try and improve. They want a culture that allows them to explore technology and welcomes new ideas. This requires leaders who:

  • make time for learning
  • lead less on control
  • guide more on creativity and initiative
  • normalise experimentation
  • see technology as a team member, not a tool

It also requires organisations to understand that offering AI is not enough. They must make AI accessible to create value.

AI workforce

When AI becomes truly embedded, a different way of working emerges:

  • teams where humans and agents collaborate
  • work where learning never stops
  • roles that evolve with technology
  • processes where AI is built in rather than added on
  • learning as a natural part of the job
  • technology that adapts to emotions, rhythm and context

AI does not replace people. It replaces outdated ways of working. It allows human strengths to shine: interpretation, empathy, creativity, judgment and context.

The Netherlands is losing momentum: leaders must embed AI into work now

Dirk Stroes, People Consulting Leader: “In the Netherlands, interest in AI is growing rapidly, but organisations remain remarkably cautious. Many leaders are still in the middle of their own learning journey, which means true integration of AI into work and processes is lagging behind. In practice, experimentation only really gains momentum when leaders visibly take the lead: demonstrating role‑model behaviour, normalising the use of AI and actively bringing teams along in what AI can mean for their business. In our EY.ai lab, we demonstrate this by working with existing processes and real‑time data, enabling employees to discover that far more is possible than they initially thought — while also showing where the boundaries lie.”

This is exactly where the biggest opportunity lies for the Dutch market: moving from isolated pilots to the structural embedding of AI in the operating model. My advice: stop isolating AI initiatives and make them part of the way processes are designed. Start small, but with real use cases, real problems and real processes. Create an environment where teams can test new ‘process blueprints’, and instruct leaders to learn visibly and actively encourage experimentation. Organisations that dare to take this step make the shift from caution to acceleration, exactly what many organisations in the Netherlands need right now.

What organisations need to dare right now

To make AI truly embedded, companies need to look beyond tools and pilots. The urgent questions are not only technical, they are human:

  • How do you design a work environment in which employees want to grow and are able to grow?
  • How do you ensure that the talent you develop actually stays?
  • How do you make AI understandable, safe and accessible for everyone?
  • How do you embed empathy in digital interactions?
  • How do you ensure that work evolves with technology, rather than the other way around?

Organisations that put these questions at the centre will make discoveries that go far beyond efficiency. They will build a resilient workforce that can adapt to the speed of technology. And that is exactly what will determine who moves ahead, and who falls behind, in the years to come.


The EY.ai Lab

In the EY.ai Lab you can experience immersive, hands-on tailored workshops with your team that apply AI to core business processes. Guided by EY practitioners, you’ll explore real-world use cases, learn practical methods and tools, and shape solutions tailored to your needs.

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Summary

AI is no longer a tool; it is a new way of working, organising and learning. The technological acceleration is remarkable, but people need a push to keep up. The challenge is not implementation, but reinvention: not just using AI, but truly understanding it. It’s less about speed and more about renewal. One question from the research keeps resonating: how do we want to shape our work, our day and our business model in a world where AI is everywhere? The answer to that question will determine the future of every organisation.


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