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Stina Ehrensvärd
EY World Entrepreneur Of The Year™ 2025, Sweden
Founder of Yubico
Congratulations to EY World Entrepreneur Of The Year™ 2025 winner, Stina Ehrensvärd.
In an era where the value of digital identities cannot be understated, Stina Ehrensvärd has emerged as an influential force in the quest for online security. With a background in industrial design and passion for user-friendly technology, she founded Yubico in 2007 to tackle the pressing vulnerabilities of online identities head-on.
Stina’s goal was ambitious: to create one simple, secure key that could give everyone, everywhere, access to all internet-connected systems. This led to the creation of the company’s groundbreaking YubiKey. This compact yet powerful device has become synonymous with strong authentication, enabling users to unlock their digital worlds securely.
Listed on Nasdaq Stockholm, Yubico has established itself as a leader in authentication technology. It safeguards the online presence of enterprises, governments and civil society groups across more than 160 countries. Yubico’s technology is integral to the Fast IDentity Online (FIDO) passkey standard, seamlessly integrated into major platforms and browsers to enhance security for users navigating the web.
Stina’s commitment to digital security is a powerful reminder that technology can be a force for good. Her leadership at the SIROS Foundation and alignment with Europe’s digital identity initiatives are bringing fully safeguarded online identities closer to reality. Through these efforts, Stina is helping foster top-tier online security, privacy, usability and affordability — and empowering us all to explore the digital landscape with confidence.
Find a real-world problem that deeply bothers you — and then dare to solve it in your own way. Set your intention to make a positive impact in the world, listen to your inner voice, think big — and just do it!