Corporate venture building amid economic and geopolitical uncertainty 

Macroeconomic and geopolitical forces — ranging from expanded tariffs and slowing economic growth to weakening consumer sentiment — are compelling businesses to seek new avenues for expansion.

US macrobites venture building interview

What it means to build a corporate venture 

Traditional business models are being challenged by evolving customer behaviors, value chain disruption and venture-backed startups. The lifespan of Fortune 500 companies is rapidly shrinking, with the list constantly changing. However, established companies can leverage key assets, such as their brands, customer base, salesforce and organizational capabilities.

With corporate venture building, leaders look at those endowments with an entrepreneurial mindset and quickly turn them into the backbone for new businesses that open new avenues for growth, boost profit and loss (P&L), and scale to be corporate unicorns. CEOs need to change the incumbent mindset by mirroring venture capital traits to develop disruptive corporate unicorns using their companies’ endowments.

Are you ready for 10X growth? 

The EY-Parthenon Corporate Venture Building framework is centered around triggers and endowments and how they spur and support an enhanced or totally new P&L for your business, getting to day 100 on day 1. Click on each item below to learn more.

The EY-Parthenon  approach to corporate venture building

The EY-Parthenon team uses a proven approach to help catapult your breakthrough idea to a self-funding unicorn. 


Experience in providing results

The EY-Parthenon Corporate Venture Building team has in-depth experience working side by side with clients to bring new ventures to life. We have two Venture Garages located at our offices in New York City and Los Angeles, USA.   We look forward to welcoming you and exploring the possibilities together.



Corporate unicorn playbook: the growth platform for next-gen P&L
Watch the series to learn key steps for corporate venture building as a growth platform to unlock value in different sectors.




Ready to evolve?
Contact us to start building your corporate venture.

What type of corporate venture builder are you?

EY-Parthenon venture builders have identified four archetypes through our work with companies to find new P&Ls or turbocharge the core business. 

Four potted plants are lined up on a shelf