Discover Yubico’s vision to secure digital identity as a human right

This episode of EY Nordic Fit for Future Podcast features the EY World Entrepreneur Of The Year™ 2025, Stina Ehrensvärd, Founder of Yubico, and Jonas Halldin, Partner, Ernst & Young AB.

What if the biggest threat to our future isn’t just cybercrime but the collapse of trust itself?

Host Jessica Schmidt guides this conversation with Stina Ehrensvärd and Jonas Halldin on digital trust, AI and the future of cybersecurity.

The conversation opens with the entrepreneurial journey behind Yubico’s authentication technology and the unexpected turning points that accelerated its global adoption. Stina Ehrensvärd shares how building trust in cybersecurity requires long term persistence and the ability to challenge established thinking.

What started as a simple idea has become one of the world’s most influential authentication technologies, now shaping global security standards. The conversation spans the escalating impact of AI, the explosion of fake identities and bots, and the uncomfortable reality that the internet was never designed for the threats we now face. Yet the episode also looks forward, exploring why the next generation of digital identity could become a basic human right and what it might make possible.

Key takeaways include:

• How cyber threats are accelerating faster than anyone expected
• Why AI‑driven attacks and fake identities are reshaping the internet
• The entrepreneurial journey behind one of the world’s most influential security innovations
• The bold idea that a secure digital identity may become a basic human right
• The global movement forming around the next generation of digital identity

Presenters:

• Jessica Schmidt, Associate Director, EY Sweden
• Jonas H. Halldin, Partner, EY Denmark