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Consumer products face growth challenges, rising costs, and value scrutiny, but there's potential for new opportunities ahead.
Join EY for a webcast where we will discuss:
Retailers are gaining leverage - As private label offerings grow, and digital platforms reshape consumer shopping habits, how can brands break through when retailers hold the keys to consumer access and shelf space?
Brands matter less - 35% of consumers no longer prioritize brands, and 56% are ready to switch if a product is out of stock, how can brands navigate a world where loyalty is fragile, and competition is fierce?
Innovation is now essential - 75% of consumers expect continuous innovation. But when innovation is often seen as a cost-cutting exercise, which strategies can turn bold ideas into market-defining realities?
Regaining brand relevance - In an era where value trumps legacy, what can brands do to reconnect with today’s empowered consumer and leverage retailer relationships to strengthen their position?
Presenter:
Sabrina Hassanin - Assistant Director, Knowledge, EY
Malin Andrée - Nordic Consumer & Health Leader, Global Retail Leader, EY Sweden
Webcast
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