Alana Tiller

EY Entrepreneurial Winning Women™ Asia-Pacific Class of 2026
Founder and Creative Director, Goldie + Ace, Australia

Alana Tiller is the Founder and Creative Director of Goldie + Ace, an Australian children’s wear brand established in 2017. The brand offers high-quality clothing for babies and toddlers. Goldie + Ace has expanded its presence to various global markets including Australia, New Zealand, the US, Canada, the UK, France, the Netherlands, Belgium, Poland, Japan, South Korea and China.

Goldie + Ace was born from Alana's personal experience as a new mother. After returning to her role as a senior buyer, she realized the challenges of balancing work and family life, particularly the difficulty of finding nostalgic, well-made baby clothes. Driven by her passion for creating products that resonate with customers, Alana launched Goldie + Ace with the vision of crafting garments designed to be worn hard, loved deeply and passed on.

She has navigated the complexities of responsible manufacturing, cash flow management and team growth while maintaining a strong company culture. Her focus remains on earning the trust of new generation of mothers, ensuring the brand remains timeless and true to its values.

Goldie + Ace has evolved into a globally recognized brand with a robust wholesale and e-commerce presence. Alana drives creative vision while managing product design, production, operations, sustainability initiatives and long-term growth strategies. She has developed a five-year plan aimed at significant expansion in the global wholesale market, with a target of achieving $30AU million in sales by FY31.