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Emily Pullen
EY Entrepreneurial Winning Women™ Asia-Pacific Class of 2026
CEO, Mighty Good Food Group (Jim’s Jerky), Australia
Emily Pullen is the CEO of Mighty Good Food Group, the Australian company behind Jim’s Jerky — a premium producer of beef jerky, biltong and small goods. Founded in 2004 by a family-owned butcher shop in Charlton, the business has evolved into a nationally recognized protein snack manufacturer with award-winning products and a rapidly growing footprint. Under Emily’s leadership, the company is preparing for international expansion, targeting key Asian markets through a joint venture that has increased production capacity significantly.
Emily’s roots trace back to her family’s properties in regional Queensland, established by her parents Jim and Cathie Tanner, fostering a lifelong connection to agriculture. After completing her studies in agronomy, Emily began her career on Queensland’s Darling Downs, then moved to London to work with Red Tractor, the UK’s leading farm assurance certifier. Her five years abroad strengthened her knowledge in global food systems and quality assurance. She returned to Australia, and in 2015 joined the family business with a blend of paddock-to-plate insight and strict international standards.
Emily’s leadership is shaped by family resilience, rural values and a dedication to quality. Inspired by generations of producers and her parents’ entrepreneurial spirit, she leads with purpose: elevating Australian-made protein snacks globally.
Over the next three to five years, Emily aims to scale Mighty Good Food Group leveraging expanded manufacturing, strategic partnerships, and export growth to markets like Vietnam, Hong Kong, Singapore, Japan and Korea. Her vision is to build a globally recognized brand, founded on innovation and quality.
Our vision is to establish Mighty Good Food Group as Australia’s leading producer of premium protein snacks, built on quality, integrity and regional heritage. By expanding into key international markets and leveraging our strengthened manufacturing capability, we’re committed to bringing trusted, locally made products to the world with integrity and ambition.