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Stella Petrou Concha
EY Entrepreneurial Winning Women™ Asia-Pacific Class of 2026
CEO, Reo Group, Australia
Stella Petrou Concha is the CEO of Reo Group, a talent agency based in Sydney, Australia, specializing in recruitment, executive search, leadership development, and information, communications and technology solutions. The company delivers high-quality people solutions across the East, South and West Coasts of Australia, partnering with organizations in the commerce, industry and banking sectors.
Born to refugee parents, Stella's entrepreneurial journey began in her family's sandwich bar, where she learned the fundamentals of small business. A pivotal moment occurred when her father, who struggled with English, asked her to read a book to him, igniting her passion for exploring human potential. This passion has since become her purpose, leading her to become a respected author on self-mastery.
Before founding Reo Group in 2009 with her husband Marcelo, Stella pursued careers in medical sciences and psychotherapy. Recognizing a gap in the recruitment market, she flipped the traditional agency model by prioritizing candidate experience. Under her leadership, Reo Group has expanded from a small office in Parramatta to a professional services ecosystem with eight verticals, and four distinct service lines in recruitment, executive search, information and communications technology (ICT) professional services and leadership development.
Stella's vision is to embed self-mastery into corporate leadership development across Australia. By FY30, she aims to grow Reo Group into a AUD$65 million human-centered professional services ecosystem. Her commitment to transforming how organizations develop human potential extends to partnerships with universities and professional bodies, ensuring that self-mastery becomes a core component of business education.
To elevate human potential across corporate Australia by making self-mastery the foundation of leadership development and a driver of organizational performance. Through an ecosystem spanning Reo Group’s recruitment, executive search, professional services and HiveQ, we demonstrate that investing in human capability alongside AI drives exceptional commercial outcomes, unlocking the individuals’ highest potential.