Strengthening forecasting capabilities to drive sales planning​

Gain insights on how to enhance the connection between sales planning, workforce capacity and financial outcomes to drive robust performance.

As organizations navigate increasing market uncertainty and pressure for accurate forecasts, strengthening planning processes around sales has become a strategic priority. However, sales planning cannot be effective in isolation. Its success depends on how well-connected it is to the broader finance and financial planning and analytics (FP&A) landscape. The alignment between sales and finance – across data, targets incentives and forecasting – is essential for achieving agility and predictable results.​

This session brings together finance and commercial leaders to explore common challenges in modern sales planning and leading practices across governance, planning cadence, cross-functional collaboration and technology to support more effective and consistent planning processes.​

Through facilitated discussions and interactive activities, we will address the structural, operational and behavioral factors that influence planning effectiveness, while highlighting how FP&A can play a pivotal role in enabling clarity and performance.​

Don’t miss this opportunity to gain practical insights on enhancing the connection between sales planning, workforce capacity and financial outcomes to drive more robust performance.​

Key highlights​

• Explore how finance, sales and FP&A teams can better collaborate across the full planning ecosystem – from sales planning to workforce planning and financial forecasting.​
• Understand how sales planning may impact financial predictability, common areas of misalignment with finance and challenges in achieving accurate forecasts.​
• Explore how well-designed targets and incentive structures can connect strategy to execution – and how they may influence forecasting discipline and performance outcomes.​
• Find out how FP&A can be a strategic partner to sales by bringing structure, data and governance to the planning process, unifying narratives across functions and enabling scenario-driven decisions.​
• Learn practical approaches for improving planning accuracy, incentive alignment and cross-functional decision-making.​

Speakers​

• Ronald Wong, EY Asean and Singapore Financial Accounting Advisory Services Leader; Partner, Assurance,Ernst & Young LLP​
• Jia Yong Goh, Partner, People Consulting,​ Ernst & Young Advisory Pte. Ltd.​
• Francesca Panzone, Associate Director, Financial Accounting Advisory Services, Ernst & Young LLP​

Please register your interest if you wish to join this event. You will receive a confirmation email if your registration is successful.​​

Back to EY Events