Olive Tai

Cofounder and Managing Director, Synagie Group Asia and Europe

EY Entrepreneur Of The Year – E-commerce Services

Olive Tai is Cofounder and Managing Director of Synagie Group Asia and Europe, responsible for the group’s operations, growth and profitability across eight markets.

Prior to Synagie, Olive spent 20 years in the FMCG and retail industry, in leadership positions at Johnson & Johnson, Bausch & Lomb and Watsons.

Since 2022, Olive has successfully transformed Synagie to become a regional digital commerce institution, launching the group’s digital commerce management system and new retail models, as well as championing environmental sustainability, upskilling and learning, and support for women business owners in the sector.

Olive is the founding and executive committee member of the Singapore Women Entrepreneurs Network established by the Singapore Business Federation (SBF) in 2021. She is also an active member of the SBF’s SME committee and mentor to its Young Business Leaders Network.

About Synagie Group Asia and Europe

Synagie Group Asia and Europe is the leading, multiple award-winning Southeast Asia ecommerce enabler, powering digital commerce across all major channels and platforms across the region and Spain.

Managing over 1,000 digital stores in the region for 600 brand partners, Synagie is the winner of Lazada Regional Partner of Year 2021-2022. It is Lazada 3-star certified and a Shopee- accredited enabler regionally.

In 2022, Synagie took top honors for “Best eCommerce Fulfilment and Customer Service” in Marketing Interactive’s Asia eCommerce Awards.

Synagie's digital commerce platform and technology solutions are ISO/IEC 27001:2013 certified for information security. Synagie is certified carbon neutral (TUV 2023-CNT-P002) and offers eco-friendly packaging and fulfillment options to its working partners across the region.

Employing 450 digital commerce professionals across Southeast Asia, Synagie advocates for fair, safe, inclusive and progressive workspaces. Synagie Commerce Academy was established in 2021 to promote continuous digital commerce learning and upskilling for Synagie and the public.

Website: synagie.com