Yvon Bock

CEO, Hegen Pte Ltd

EY Entrepreneur Of The Year – Consumer Products
EY Entrepreneur Of The Year Singapore 2023

Yvon Bock is the founder and CEO of Hegen, a successful mother and baby care brand that seeks to empower mothers in their breastfeeding and motherhood journey.

As a working mother who breastfed for a decade, Yvon understands the challenges that come with balancing work and parenthood. Hegen is testament to her dedication to providing innovative solutions that make parenthood more fulfilling. Yvon strives to provide the gold standard perinatal lactation support to parents and babies through education and consultation services via the Hegen Lactation Centre. Ultimately, Yvon's goal is to serve 100 million mothers globally and to continually pay it forward.

Her steadfast dedication to the empowerment of working mothers eventually led her to become an International Board-Certified Lactation Consultant and also a member of the Alliance for Family and Marriage, an organization under the Ministry of Social and Family Development that empowers and supports families at different stages of life.

About Hegen Pte Ltd

To enhance and create a positive breastfeeding journey for parents, Hegen was established in Singapore in 2015 by its founder and CEO, Yvon Bock, whose vision was to modernize a feeding system that advocates breastfeeding, protects the integrity of breastmilk, and simplifies the way mothers express, store and feed.

As a global brand thoughtfully designed by a mother for mothers, Hegen champions sustainability through innovative, practical and high-quality breastfeeding products that can be easily converted and repurposed to meet the evolving needs of a child, hence extending the product lifespan to beyond a bottle.

The iconic ergonomically shaped Hegen Sqround™ (square-round) bottles are modular, multifunctional and designed with patented Press-to-Close, Twist-to-Open™ (PCTO™) no screw thread closure for easy handling and assembling across the Hegen express-store-feed ecosystem.

Hegen is currently available in 24 international markets.

Website: hegen.com