Great user experience innovation can happen when the powers of design, strategy and technology are brought together to focus on solving user problems.

Paul Peters

Director, Innovation and Experience Design, Ernst & Young Advisory Pte. Ltd.

Innovation and design consultant. Experienced in setting up design and innovation centers and collaboratively providing the market with experience innovations.

Paul is an experienced innovation and design consultant who helps companies from many industries — such as power and utilities, consumer products and retail, digital banking, insurance, and agriculture — develop new products, services and user experience journeys.

He is proficient in customer-led innovation; customer experience measurement and improvement; customer research; innovation capability building; and product, user experience and user interface design. By tapping into his competencies across these areas, he also helps businesses establish design and innovation centers. 

Paul played a key role in creating and launching an EY wavespace™ innovation center in Malaysia that designs and provides dynamic experiences to help organizations tackle complex challenges.

Previously, he was Customer Experience and Innovation Consultant at a leading Netherlands-based digital strategy and design agency. He also started his career in the digital banking industry.

Paul holds an MSc in Innovation Management and a BSc in Business Administration from Erasmus University Rotterdam.

How Paul is shaping the future with confidence

“Disruption presents opportunities for organizations to rethink models and processes, innovate and drive growth. It also brings challenges as they seek to find new ways to create value for customers while meeting the needs of other stakeholders. 

I assist companies in human-centric innovation with the aim of driving outcomes that provide value for customers and the business. I strongly believe in combining the powers of design, strategy and technology to help solve problems.”

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