Photographic portrait of Malik Ajani Jr
I help businesses define pricing, sales and monetization strategies and translate them into action, realizing higher profitable revenue growth while maintaining quality customer experience.

Malik Ajani Jr

EY-Parthenon Director, Customer and Growth Strategy, Ernst & Young LLP

Helping clients grow through pricing, commercial, sales and marketing strategies and execution. Utilizing digital insights, advanced analytics, and visualization to simplify complexity.

Malik is a Director in EY-Parthenon’s Customer and Growth Strategy practice based in London.

For more than 15 years, he has helped many B2B clients across industries organically grow their businesses. His sector experience includes technology, software, life sciences, manufacturing, oil and gas and telecom.

Malik is experienced in both rapid and longer-term unlocking of value through pricing, commercial profitability, go-to-market and sales, underpinned by data analytics and digital insights. He helps businesses grow with better proposition design, customer growth strategy definition, sales operating model design and execution of marketing, sales and pricing operations.

Malik studied Business Management and Strategy at INSEAD and Data Analytics Powered Business Strategy at the Kellogg School of Management.

How Malik is building a better working world

“There are two principles I strive to apply throughout my work. First is that the people I work with all can contribute wonderful, diverse perspectives and contributions. This pluralistic ethos is critical in working in a globalized, meritocratic and multi-cultural context. Second is that I try very hard to bring data-led insights to underpin advice and decision-making. Businesses and markets are increasingly complex. Leaders need insights based on sound data to help inform decision-making. It is here that technology – particularly advanced data science – can help the smallest and largest businesses bring clarity from complexity.”

Contact Malik